Voice Search in Pakistan: Is Urdu the New Keyword?

“Ok Google, Lahore ka best biryani kahan hai?”

Across Pakistan, people are swapping keyboards for microphones. Voice search is exploding, and for the first time, Urdu and Roman Urdu are becoming powerful SEO signals.

This isn’t just a trend — it’s a revolution. And it’s one Pakistani businesses can’t afford to miss.

Why Voice Search Is Rising in Pakistan

1. Cheap smartphones with voice-assist enabled
2. Hands-free culture (driving, multitasking)
3. Urdu preference among non-English speakers
4. Young audiences on TikTok, Instagram, and ChatGPT

How Voice Search Is Different From Text Search

• Text: “Best restaurants Lahore”
• Voice: “Lahore mein family dinner ke liye sabse acha restaurant kahan hai?”

Voice searches are:

• Longer (5–10 words vs 2–3 words)
• Conversational (“how”, “where”, “best”)
• Often in Urdu or Roman Urdu

How to Optimize for Voice Search (AEO)

1. Add Local Keywords in Urdu & Roman Urdu
   Example: “Best tea in Karachi” → also add “Karachi ki best chai”.
2. Use FAQ Pages
   AI assistants love direct Q&A content.
3. Focus on Featured Snippets
   Structured, short answers = more chances of being spoken back.
4. Use Conversational Tone
   Write like people talk, not like textbooks.

Conclusion

Voice search is the next SEO battleground — and in Pakistan, the winners will be those who speak the language of the people: Urdu.

If your brand isn’t voice-search ready, you’re already being left behind.