iPhone 18 Pro Colors to Feature Bold New Color Options, Leaks Suggest

Apple Set to Introduce Coffee, Burgundy, and Purple Variants

Apple’s highly anticipated iPhone 18 Pro is expected to launch in three striking new color options—Coffee, Burgundy, and Purple—according to recent leaks from industry insiders. The revelation, first reported by sources including MacRumors, indicates a shift away from Apple’s traditional black and space gray finishes toward richer, more sophisticated tones.

A Departure from Traditional Color Schemes

The Coffee shade is described as a deep, warm brown, offering a premium and earthy aesthetic. Meanwhile, Burgundy is said to be a dark red, resembling a luxurious wine hue. Purple, while previously featured in older models, is expected to return with a refreshed and more refined appearance. These new options suggest Apple is embracing bolder, more vibrant color palettes for its 2026 flagship lineup.

Strategic Design Choices for the iPhone 18 Pro

The introduction of these colors aligns with Apple’s history of experimenting with unique finishes to distinguish its Pro models from standard variants. By moving toward warmer, more luxurious tones, the company may be targeting consumers looking for premium and exclusive aesthetics. The leaks also hint at possible design refinements in materials and textures to complement the new shades.

Market Implications and Consumer Expectations

If the rumors prove accurate, the iPhone 18 Pro could stand out in the competitive smartphone market with its fresh color options. Apple’s strategic use of distinctive finishes has often driven consumer interest and sales, making these leaks particularly noteworthy ahead of the device’s expected launch in late 2026.