TikTok isn’t just a trend — it’s becoming the search engine of Gen Z. In Pakistan, users are typing in TikTok to find everything from makeup tutorials to restaurant reviews to political opinions. If you’re a creator, brand, or business — ranking in TikTok search could make or break your growth in 2025. The TikTok […]
If your startup is still only thinking about Google rankings, you’re already behind. In 2025, your audience isn’t just searching — they’re asking. AI engines like ChatGPT, Gemini, and Perplexity are answering customer questions directly, pulling from a pool of trusted sources. To stay visible, Pakistani startups need to understand the difference between SEO (Search […]
Landing a job in Pakistan has always been tough. But in 2025, it’s not just about competition — it’s about who’s using AI better. Today’s job seekers are using tools like ChatGPT, Kickresume, and interview simulators to gain an edge. From crafting perfect CVs to acing interviews, AI is rapidly changing how careers are built […]
AI isn’t just changing industries — it’s rewriting how Pakistani students study for exams. From FSC board papers to CSS competitive prep, students are ditching dusty guides and turning to tools like ChatGPT, Khanmigo, and AI flashcard generators. But here’s the question no one’s asking:Is this helping students learn — or just making them dangerously […]
“Just Google it” is dying. Across Pakistan, a new behavior is emerging: people are asking AI, not searching the web. From students to business owners to influencers, users are skipping search engines altogether and going straight to ChatGPT, Gemini, or voice assistants to get instant answers. This isn’t just a trend — it’s a cultural […]
Pakistani journalism is under threat — not just from censorship or economic pressure, but from AI itself. As people move from search engines to AI-generated answers, the power to inform is shifting. News organizations that don’t adapt to Generative Engine Optimization (GEO) will see their traffic, reach, and relevance evaporate. What Is Generative Search? Generative […]
The International Cricket Council (ICC) has suspended USA Cricket’s membership with immediate effect after citing repeated and continued breaches of its obligations as an ICC Member. The decision was finalized at the ICC Board meeting following a year-long review and consultation with key stakeholders. According to the ICC, USA Cricket failed to implement a functional […]
In the old game, influencers chased followers and likes. In the new game, they’re chasing visibility inside AI engines — because that’s where the future audience lives. If you’re a Pakistani influencer, creator, or personal brand, here’s the truth: you’re either part of AI answers or forgotten altogether. What Are Answer Engines — And Why […]
Search engines are no longer the gatekeepers of online information — AI chatbots are taking over. In Pakistan, where millions rely on Google daily, a major shift is underway. Tools like ChatGPT, Gemini, and Perplexity are reshaping how people search — and how they find businesses, content, and answers. The question is: Is traditional search […]
In the age of ChatGPT, Perplexity AI, and voice assistants, search is no longer just about keywords on Google. Pakistani businesses — especially small and local ones — must now adapt to AI-powered search engines or risk disappearing from the digital landscape. The Shift from Search to Answer People no longer just “Google” — they […]
Remembering the Father of the Nation Prime Minister Muhammad Shehbaz Sharif, in his message on the 77th death anniversary of Quaid-e-Azam Muhammad Ali Jinnah, paid rich tribute to the founder of Pakistan for his unmatched leadership and selfless struggle. He emphasized that the entire nation salutes Jinnah’s political vision and statesmanship, which turned the dream […]
The excitement for the Asia Cup 2025 officially began as Asian Cricket Council (ACC) President Mohsin Naqvi, who also serves as PCB chairman, unveiled the glittering trophy at a grand ceremony in Dubai on Tuesday. Captains of all eight participating teams, including Pakistan skipper Salman Ali Agha and India’s Suryakumar Yadav, posed for the traditional […]
South African batting sensation Dewald Brevis delivered a breathtaking performance in the second T20I against Australia on Tuesday, rewriting multiple records and cementing his place in cricket history. A Historic Knock in Darwin Playing at the Marrara Stadium in Darwin, the 22-year-old right-hander produced an unbeaten 125 off just 56 balls, propelling South Africa to […]
Austrian golfer Sepp Straka has withdrawn from this week’s PGA Tour BMW Championship due to family reasons but will return to compete in the season-ending Tour Championship in Atlanta. The announcement came from the PGA Tour on Monday, confirming that the 32-year-old world number 10 will skip the BMW event at Caves Valley Golf Club […]
Exams, matches, and money. That’s the pulse of the day. Here is a summary of what Pakistan is truly looking for, including a potential auction of Bahria Town real estate, MDCAT date checks, and the hype surrounding the iPhone 17 Pro, as well as what you can do next. Quick snapshot: What’s trending and why […]
Hasan Nawaz Leads Pakistan to Victory in ODI Debut Hasan Nawaz made an impressive one-day international debut on Friday, scoring an unbeaten 63 to guide Pakistan to a five-wicket win over West Indies in the opening match of their ODI series. His crucial innings came during a resilient sixth-wicket stand with Hussain Talat, as the […]
United Expands Lineup with US 150cc Motorcycle United Auto Industries, Pakistan’s second-largest motorcycle assembler, has launched its latest model, the United US 150cc, priced at Rs. 299,000. This release marks the company’s expansion into the mid-range motorcycle segment, traditionally dominated by competitors such as Road Prince and Ravi Piaggio. The new model offers an affordable […]
Changan Pakistan Announces Major Price Reduction on Alsvin Changan Pakistan has unveiled a significant price drop for its popular Alsvin sedan in celebration of Independence Day 2025. Customers can now enjoy a discount of up to Rs. 275,000 on all variants of the model. This promotional offer is available through Changan’s nationwide dealer network and […]
Today’s mood in Pakistan is a combination of big tech, matches, and money. Here is a concise, human-first summary of what everyone is looking for—and why it matters—from gold rate checks to “privatisation” debates, from football and The Hundred to interest in AI and beta software. Quick snapshot: What’s trending and why it matters Topic […]
India made a spectacular comeback at The Oval, defeating England by a slim margin of six runs in the last Test match to dramatically tie the series. After a tense morning session, the visitors bowled a masterclass on the last day, dismissing England for 367. The defining moment came within the first hour of play […]
