Wednesday, the already iconic Portuguese footballer Cristiano Ronaldo made a big splash with the launch of his official YouTube channel. Scores of hundreds of thousands rushed to subscribe to the 39-year-old megastar who has won five Ballon d’Or awards. Just a couple of hours after he had posted the very first video, he had already gained 1.69 million subscribers to the channel—hinting at the global influence he has.

The Saudi Arabian club Al Nassr forward milked his excitement for the new development on all of his social media platforms—X, Facebook, and Instagram—posting to his 112.5 million, 170 million, and 636 million followers, respectively. “The wait is over. My @YouTube channel is finally here! SIUUUbscribe and join me on this new journey,” Ronaldo posted with much fanfare as he launched into his latest digital adventure.

This comes at the perfect moment, just as Ronaldo builds up his start in Al Nassr’s Saudi Pro League against Al-Raed on Thursday. With his huge following online and unexampled popularity, the YouTube channel is immediately going to turn into a mega platform for connecting with fans across the globe, giving them a glimpse into his life both on and off the field.

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