Instagram is currently testing a new feature called “Flipside,” signaling a potential shift in how users share content on the platform. In this experimental phase with a select group of users, Flipside enables individuals to create private posts visible exclusively to chosen users or close friends. Although the official launch remains uncertain, Instagram Head Adam Mosseri is closely monitoring user responses.
Flipside provides users with the ability to curate a separate space for private posts, allowing them control over who can view this content. This feature is particularly suited for sharing more personal or private moments exclusively with close friends and family.
Users can use Flipside on their primary accounts, resembling the concept of a “finsta” (fake Insta), to share pictures and videos visible only to selected users. Instagram is contemplating additional customization options for Flipside, potentially allowing users to configure a custom profile picture, name, and bio for the separate profile, akin to a separate account experience.
Currently accessible to a limited user group, Instagram plans to gradually roll out the Flipside feature to all users in the coming weeks. This experimentation aligns with Instagram’s commitment to adapting and enhancing user experience, catering to evolving preferences and needs within the dynamic social media landscape.
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