The Labubu character, created by Hong Kong-based artist Kasing Lung, has evolved from an underground art project into one of the most sought-after collectibles worldwide. Backed by Chinese toy giant Pop Mart, Labubu has captivated fans across Asia, Europe, and the United States.

Pop Mart’s business reports reveal that the demand for Labubu dolls has surged profits by nearly 400%, cementing the character’s place as one of the most valuable collectibles in the toy industry. However, with soaring popularity comes an inevitable challenge: counterfeits.


The Rise of Counterfeit “Lafufu” Figures

The explosive success of Labubu has given rise to a shadow market filled with high-quality fake versions, mockingly nicknamed “Lafufu.” These counterfeits target unsuspecting collectors, many of whom struggle to differentiate between authentic Pop Mart figures and near-perfect imitations.

As the counterfeit market grows, enthusiasts and serious collectors face the pressing question: How can one distinguish a genuine Labubu from a convincing fake?


Official Licensing and Origin

The first step in identifying an authentic Labubu is understanding its origins. Pop Mart has held exclusive licensing rights to Kasing Lung’s creations since 2019.

Any claim that other brands or third-party companies manufacture Labubu dolls is a red flag for forgery. Collectors should always verify that their purchase traces back to Pop Mart’s licensed production.


Key Packaging Signs of Authentic Labubus

Packaging is often the clearest giveaway when assessing authenticity. Collectors should pay close attention to the following details:

  • Box Quality: Genuine Pop Mart blind boxes are produced with smooth matte finishes and high-quality printing. Fakes often appear glossy, flimsy, or overly saturated in color.
  • Holographic Seal: Authentic figures come with a 3D shimmer holographic sticker displaying crisp “POP MART” text. Counterfeits often feature flat, blurry imitations.
  • QR Code Check: Scanning the official QR code on a real box redirects to Pop Mart’s anti-counterfeiting page. If the code fails or leads elsewhere, it’s counterfeit.
  • Branding & Spelling: Look for misspellings such as “POP MRT” or off-center logos, which are telltale signs of forgery.

Authenticity Checks on the Dolls Themselves

Beyond packaging, collectors can inspect the figure itself for subtle but important details:

  • Vinyl Dolls: Genuine vinyl Labubus have a smooth, matte, and firm texture. Fakes feel brittle, shiny, or unusually soft.
  • Plush Dolls: Authentic plush figures feature dense, soft fur with clean stitching and no loose threads.
  • Paint & Sculpting: True Labubus exhibit flawless paintwork and glossy, well-positioned eyes. Counterfeits often show smudges, uneven lines, or sloppy finishes.
  • Teeth Test: Every Labubu has exactly nine neatly sculpted teeth. Counterfeits frequently get the number or shape wrong.
  • Foot Markings & UV Test: Many new Labubu editions include a hidden UV silhouette on the foot. Collectors should also check for a crisp embossed “POP MART” logo alongside Kasing Lung’s name.

Safe Buying Practices for Collectors

Given the risks of counterfeit markets, adopting safe purchasing habits is essential for collectors:

  • Buy Officially: Purchase only through official Pop Mart stores or recognized authorized retailers.
  • Caution with Marketplaces: Exercise caution when buying from third-party platforms or social media sellers who cannot guarantee authenticity.
  • Review Seller History: Always check seller ratings, feedback, and authenticity records before completing a transaction.
  • Verification Tools: Use the official Pop Mart app on iOS or Android to confirm authenticity of figures already in your possession.

Protecting the Value of Your Collection

With Labubu’s meteoric rise in the global collectibles market, the pressure from counterfeiters will only increase. Collectors who master the art of identifying authentic figures not only protect their investments but also preserve the cultural and artistic legacy behind Kasing Lung’s creation.

Understanding packaging details, doll craftsmanship, and safe purchasing practices ensures that the joy of collecting Labubu remains authentic, secure, and deeply rewarding.

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