Pakistani Artist’s Hand-Painted Animation Illuminates Times Square
A remarkable milestone for Pakistani art has unfolded in the heart of New York City as a hand-painted animation by Eeman Masood lights up the world-famous Times Square. The artwork, titled Listen, is being screened nightly throughout February, placing a Pakistan-trained miniature painter on one of the most iconic public art platforms in the world.
The animation is part of the prestigious Times Square Arts initiative known as “Midnight Moment.” This celebrated program transforms the towering digital billboards of Times Square into a synchronized contemporary art display each night. Masood’s work appears daily from 11:57 p.m. to midnight across 96 screens, captivating audiences in one of the busiest urban spaces globally.
Listen is a hand-painted animation that draws on the intricate tradition of Pakistani miniature painting. By blending classical techniques with modern digital presentation, Masood bridges heritage and innovation. Her work reflects a deep connection to storytelling, texture, and detail—hallmarks of South Asian artistic practice—while engaging a global audience through cutting-edge display technology.
Speaking on the popular television show Geo Pakistan aired on Geo News, Masood shared her excitement about the international exposure. She described the opportunity as both surreal and empowering, especially as February has been designated as her official showcase month under the Midnight Moment program.
This achievement marks a significant moment for Pakistani contemporary art. Having a hand-painted animation featured in Times Square demonstrates how local artistic traditions can resonate far beyond national borders. It also underscores the evolving nature of art, where traditional mediums such as miniature painting can seamlessly transition into digital animation formats.
Art experts believe that such global representation not only elevates individual artists but also strengthens Pakistan’s cultural footprint internationally. Times Square, known for its commercial vibrancy and massive foot traffic, provides unmatched visibility. For a Pakistani artist to command attention in this setting reflects the growing recognition of diverse artistic voices worldwide.
Masood’s work stands as a testament to dedication, innovation, and cultural pride. By reimagining classical art forms for a contemporary audience, she has turned a personal creative expression into a global spectacle. Her animation does more than light up billboards—it symbolizes the expanding reach of Pakistani creativity on the world stage.
