The Pakistan Cricket Board (PCB) is taking decisive steps to maintain the integrity and reputation of the Pakistan Super League (PSL) by introducing stricter sponsorship guidelines. Under the new policy framework, all future franchise agreements will explicitly prohibit the promotion of betting, gambling, or any products considered banned under Islamic principles.
This move aims to ensure that the PSL remains a family-friendly and culturally respectful sporting event. PCB officials emphasized that the decision reflects the board’s commitment to maintaining transparency and upholding the moral and social values of Pakistan.
By restricting sponsorships to ethical and lawful brands, the PCB hopes to create a professional and responsible environment for players, fans, and stakeholders alike. The initiative also aligns with broader efforts to regulate sports sponsorships in accordance with national norms and religious sensitivities.
Franchise owners and potential sponsors have been asked to comply strictly with these guidelines, with the board reserving the right to reject any agreements that do not meet the stipulated ethical standards. The policy is expected to take effect immediately for all new franchise contracts and will be reviewed periodically to ensure compliance.
