6 mins read

Urdu Content in the Age of AI: Will Local Language Finally Go Global?

For years, Urdu content lived in the shadows of the internet. Search engines rewarded English blogs, advertisers chased English keywords, and even Pakistani creators were told: “Write in English if you want to rank.” But in 2025, that’s finally changing. From ChatGPT to Google Gemini, from TikTok’s Urdu captions to voice-enabled search on Android, artificial […]

3 mins read

From Search to Ask: The Rise of Ask Engines in Pakistan’s Digital Culture

“Just Google it” is dying. Across Pakistan, a new behavior is emerging: people are asking AI, not searching the web. From students to business owners to influencers, users are skipping search engines altogether and going straight to ChatGPT, Gemini, or voice assistants to get instant answers. This isn’t just a trend — it’s a cultural […]