1 min read

Is GEO the New Influencer Strategy? Why AI Answers Are More Valuable Than Instagram Likes

In the old game, influencers measured success by followers and likes. In 2025, success is measured by something new: Are you in the AI answers? Generative Engine Optimization (GEO) is quickly becoming the new influencer strategy in Pakistan. Because when ChatGPT, Gemini, or Perplexity mention your name — it’s worth more than a thousand Instagram […]

2 mins read

SEO vs GEO: Which Strategy Should Pakistani Startups Use in 2025?

If your startup is still only thinking about Google rankings, you’re already behind. In 2025, your audience isn’t just searching — they’re asking. AI engines like ChatGPT, Gemini, and Perplexity are answering customer questions directly, pulling from a pool of trusted sources. To stay visible, Pakistani startups need to understand the difference between SEO (Search […]