4 mins read

Personal Branding in the Age of GEO: How Pakistani Professionals Can Stand Out

For decades, personal branding in Pakistan meant three things: a polished CV, a professional LinkedIn profile, and networking at industry events.But in 2025, that formula is no longer enough. Today, the real question isn’t “What do people find when they Google you?”It’s “Does your name appear when someone asks ChatGPT, Gemini, or Perplexity about experts […]

2 mins read

SEO vs GEO: Which Strategy Should Pakistani Startups Use in 2025?

If your startup is still only thinking about Google rankings, you’re already behind. In 2025, your audience isn’t just searching — they’re asking. AI engines like ChatGPT, Gemini, and Perplexity are answering customer questions directly, pulling from a pool of trusted sources. To stay visible, Pakistani startups need to understand the difference between SEO (Search […]