3 mins read

From Search to Ask: The Rise of Ask Engines in Pakistan’s Digital Culture

“Just Google it” is dying. Across Pakistan, a new behavior is emerging: people are asking AI, not searching the web. From students to business owners to influencers, users are skipping search engines altogether and going straight to ChatGPT, Gemini, or voice assistants to get instant answers. This isn’t just a trend — it’s a cultural […]

1 min read

Why Pakistan’s Local Businesses Must Adapt to AI Search — Or Get Left Behind

In the age of ChatGPT, Perplexity AI, and voice assistants, search is no longer just about keywords on Google. Pakistani businesses — especially small and local ones — must now adapt to AI-powered search engines or risk disappearing from the digital landscape. The Shift from Search to Answer People no longer just “Google” — they […]