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Why Sweden Is Being ‘Prescribed by Doctors’ for Better Wellbeing

10 October 2025 — In an innovative twist to global tourism marketing, Sweden has launched a new campaign positioning itself as a natural remedy for stress, anxiety, and burnout, inviting visitors to experience the therapeutic power of nature in the Nordic country. The campaign, titled “The Swedish Prescription,” playfully suggests that doctors could one day […]

2 mins read

Astronomers Discover Young Rogue Planet Consuming Its Surroundings

Astronomers have made a groundbreaking discovery in deep space, observing a young rogue planet that appears to be voraciously devouring the gas and dust around it. The finding sheds new light on how such free-floating worlds, which drift through space without a host star, may form and evolve. The rogue planet, known as Cha 1107-7626, […]

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FPSC Announces 364 Vacancies for CSS 2024 Across Federal Departments

The Federal Public Service Commission (FPSC) has officially announced details of vacancies allocated under the Central Superior Services (CSS) Examination 2024, confirming a total of 364 positions across multiple federal departments and divisions. According to an official press release issued by the FPSC, the openings include 247 new vacancies and 117 carried forward from previous […]

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Rajab Butt and Nadeem Nani Wala Spark Outrage After Gambling Video Emerges from London

Social media figures Rajab Butt and Nadeem Nani Wala have once again landed in controversy after a viral video surfaced allegedly showing the two influencers gambling at a casino in London. The footage, which quickly spread across various online platforms, has triggered widespread criticism and debate about influencer behavior and public accountability. According to reports, […]

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PCB Launches “PCB Live” — A Global OTT Platform for Pakistan Cricket Fans

The Pakistan Cricket Board (PCB) has officially launched its first-ever online streaming platform, “PCB Live,” offering fans around the world direct access to live cricket, exclusive digital content, and timeless match archives. The platform has debuted in the United Kingdom, with expansion to other countries planned soon. According to an official PCB statement, UK viewers […]

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Nobel Peace Prize 2025 Awarded to Maria Corina Machado for Defending Democracy in Venezuela

The 2025 Nobel Peace Prize has been awarded to Maria Corina Machado, honoring her relentless efforts to promote democratic rights, justice, and nonviolent political reform in Venezuela. The announcement by the Norwegian Nobel Committee in Oslo recognized her as a global symbol of courage and perseverance amid one of Latin America’s most enduring authoritarian regimes. […]

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Punjab Launches Pakistan’s First AI-Powered EcoBot for Real-Time Air Quality Monitoring

The Punjab government has officially launched Pakistan’s first AI-powered EcoBot, a digital assistant designed to enhance environmental awareness and allow citizens to check real-time air quality levels across major cities. The groundbreaking initiative aims to bridge the gap between technology and public health by giving residents instant access to reliable air quality data. Developed under […]

1 min read

AI-Powered Customer Service in Pakistan: The Death of the Helpline?

“Hello, press 1 for English, press 2 for Urdu…”We’ve all dreaded the helpline maze. But in 2025, Pakistan’s helplines are no longer run by humans — they’re increasingly powered by AI bots. Banks, telcos, and startups are investing in AI-powered customer service, promising faster responses and lower costs. But does this mean the end of […]

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Punjab Government Launches Pakistan’s First AI-Powered EcoBot for Environmental Monitoring

10 October 2025 — In a landmark step toward environmental innovation, the Punjab government has introduced Pakistan’s first “EcoBot”, a smart digital assistant powered by artificial intelligence to help citizens monitor air quality and access environmental information in real time. According to Secretary of the Environment Protection Department, the AI-enabled EcoBot has been launched to […]

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King Charles III to Unveil ‘Harmony’ Vision of Nature in New Film

Britain’s King Charles III is set to share his lifelong passion for the environment in a new documentary that aims to inspire global audiences to reconnect with nature and embrace sustainability. The film, titled “Finding Harmony: A King’s Vision,” will premiere on Prime Video in early 2026 as part of a collaboration with Amazon MGM […]

1 min read

Voice Search in Pakistan: Is Urdu the New Keyword?

“Ok Google, Lahore ka best biryani kahan hai?” Across Pakistan, people are swapping keyboards for microphones. Voice search is exploding, and for the first time, Urdu and Roman Urdu are becoming powerful SEO signals. This isn’t just a trend — it’s a revolution. And it’s one Pakistani businesses can’t afford to miss. Why Voice Search […]

3 mins read

The delicious fruit that nourishes the body and mind with powerful health benefits

Peeling a pomegranate might take patience, but the reward is worth every effort. Bursting with juicy ruby-red seeds, this ancient fruit is more than just a refreshing snack—it’s a nutritional powerhouse that supports heart, brain, and overall health. Pomegranates are packed with polyphenols, natural antioxidants that protect the body’s cells from oxidative stress and free […]

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10 countries where cost of living has dropped in 2025: new global havens for expatriates, retirees, and digital nomads

As the world continues to navigate post-pandemic economic shifts, 2025 has brought a new wave of opportunities for those seeking affordable living without sacrificing quality, comfort, or adventure. The global cost of living has fluctuated due to changing inflation rates, stronger regional currencies, and evolving government policies. Yet, in certain countries, living expenses have not […]

2 mins read

The Rise of AI Fatigue in Pakistan — Are Users Already Tired of the Hype?

2023 was the year of ChatGPT.2024 was the year of “AI in everything.”But in 2025, something’s shifted — and it’s not excitement. It’s exhaustion. From students to marketers to techies, a wave of AI fatigue is washing over Pakistan’s digital landscape. Users are feeling burnt out, skeptical, or just plain bored with AI hype. Is […]

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TikTok Search in Pakistan: What Creators Need to Know About Ranking in 2025

TikTok isn’t just a trend — it’s becoming the search engine of Gen Z. In Pakistan, users are typing in TikTok to find everything from makeup tutorials to restaurant reviews to political opinions. If you’re a creator, brand, or business — ranking in TikTok search could make or break your growth in 2025. The TikTok […]

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SEO vs GEO: Which Strategy Should Pakistani Startups Use in 2025?

If your startup is still only thinking about Google rankings, you’re already behind. In 2025, your audience isn’t just searching — they’re asking. AI engines like ChatGPT, Gemini, and Perplexity are answering customer questions directly, pulling from a pool of trusted sources. To stay visible, Pakistani startups need to understand the difference between SEO (Search […]

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How AI is Reshaping Job Hunting in Pakistan — Resumes, Interviews & Beyond

Landing a job in Pakistan has always been tough. But in 2025, it’s not just about competition — it’s about who’s using AI better. Today’s job seekers are using tools like ChatGPT, Kickresume, and interview simulators to gain an edge. From crafting perfect CVs to acing interviews, AI is rapidly changing how careers are built […]

3 mins read

Understanding Age-Related Macular Degeneration: A Global Health Concern

Macular : Age-related macular degeneration (AMD) is a significant health issue affecting approximately 200 million people worldwide. This condition primarily impairs central vision, leading to blurriness and other visual disturbances. AMD is categorized into two primary forms: dry and wet. The dry form is more common and involves gradual damage to the macula, a critical […]

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Scholarship Initiatives in Khyber Pakhtunkhwa: A Boost for Minority Students

The Government of Khyber Pakhtunkhwa has taken a significant step towards educational inclusivity by releasing a scholarship fund of Rs61 million to support over 700 minority students across the province. This initiative underscores the government’s commitment to bolster education among marginalized communities and serve as a model for inclusive educational policies. Launch of the Scholarship […]

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Students Awarded Full Marks for Leaked Questions in Cambridge Exams: An Unprecedented Decision

In an exceptional development in the academic world, Cambridge Assessment International Education has announced that students will be awarded full marks for questions that were leaked during their exams. This unprecedented decision has stirred a significant response from educational institutions, students, and parents, highlighting the ongoing challenges in maintaining the integrity of international examinations. Understanding […]