Why #BoycottPSL is trending on Twitter?

The hashtag #BoycottPSL has been making waves on Twitter as the Pakistan Super League (PSL) announced its partnership with KFC for the upcoming season, PSL 9. However, this partnership has stirred controversy amidst the ongoing conflict between Palestine and Israel.

Many Muslims worldwide, including in Pakistan, have joined the boycott, expressing their displeasure at KFC’s association with the league. They argue that by partnering with KFC, PSL is indirectly supporting the ongoing atrocities in Palestine.

Even the non- muslims boycotted KFC due to the ongoing genocide in Gaza while our beloved country made them partner in PSL #BoycottPSL
pic.twitter.com/GQkkVV5VfT
— ابرار👑 (@Abrarali821) February 17, 2024

How can we cheer for PSL when its sponsor, KFC, is linked to the pain of Palestinian families?

Where do our loyalties lie – with a game, or with humanity's cry for justice?

#BoycottPSL pic.twitter.com/68aMhXEJKq
— Jamshaid 🇵🇸 (@JamshaidMsandhu) February 17, 2024

Why would they use KFC as PSL partners. We have been boycotting this crap for months for the sake of Palestine and they are playing with our sentiments.
No to anything that supports child killers and murders.
We stand with Palestine#BoycottPSL pic.twitter.com/TeKKtyqZZT
— zaynub (@Heydontfrown) February 17, 2024

If PSL continues to promote entities like KFC, implicated in the suffering of Palestinian innocents, our response is clear: No PSL.

Our hearts are with Palestine, not with those who harm its children. #BoycottPSL9 #BoycottPSL pic.twitter.com/88rF8Jhbpb
— Noshiii🖤 🇯🇴🇵🇰 (@Noshi_says) February 17, 2024

While KFC Pakistan itself is not directly linked to the conflict, the main KFC chain, owned by Yum! Brands, operates in countries that support Israel. Yum! Brands, the parent company of KFC, also owns other popular food chains like Pizza Hut, Taco Bell, and The Habit Burger Grill. It’s been alleged that Yum! Brands’ subsidiaries have provided free food to Israeli soldiers involved in brutalities against Palestinians.

The league, however, announced several other sponsors for the season, including TikTok, Osaka Batteries, and Tapal Danedar among others. Despite these partnerships, the controversy surrounding KFC has overshadowed the excitement for the upcoming cricket season.

PSL 2024 is set to kick off today, February 17, in Lahore, with the first match featuring Islamabad United versus Lahore Qalandars. While cricket fans eagerly anticipate the start of the tournament, the #BoycottPSL movement underscores the complexities of navigating sponsorship deals in the face of global socio-political tensions.

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