[October 13, 2023, Karachi & Lahore] – Daraz Pakistan, the country’s leading online marketplace, celebrated the successful launch of its inaugural eCom Summit 2023, which was held in the dynamic cities of Lahore and Karachi, as well as Sialkot, Peshawar, Islamabad, Multan, and Faisalabad. This breakthrough event drew over 4,000 merchants and brands, as well as a strong community of over 600 content creators, emphasising the collaborative spirit of Pakistan’s e-commerce ecosystem.
The top-performing brands and sellers on Daraz for 2022 were also recognised for their spectacular online growth, which was determined using data-driven criteria to ensure transparency. Unilever was named E-commerce Brand of the Year, Haier Pakistan earned Best Brand (Electronics), Bonanza was named Fastest Growing E-commerce Brand, and Knorr was named Best Brand (FMCG).
The signature 11.11 sale, which follows the eCom Summit, has grown to become one of the region’s greatest online shopping events. Consumers eagerly anticipate this event, which offers fantastic discounts, deals, and a diverse range of products, encouraging the eCommerce industry’s growth.
‘In the Pakistani e-commerce industry, Daraz is doing much more than just selling things,’ said Arusha Imtiaz, Chief Commercial Officer, Daraz Pakistan. In the digital age, we are connecting individuals, bridging divides, and assisting the country in growing. Our eCom Summit exemplifies this dedication by bringing together the brightest minds to determine the future of e-commerce. Every sale and piece of feedback is important to us. We’re not simply seeing the change at Daraz; we’re part of it.’
The Daraz eCom Summit 2023 is more than just a meeting; it is a declaration of the potential and influence of the eCommerce business. The summit, which brings together sellers, brands, and influencers to prepare for the 11.11 sale, exemplifies the dynamic and ever-changing nature of eCommerce. It exemplifies the joint effort.
