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Dettol hydrates this winter with the launch of the new ‘Soothe’ range

[Karachi: October 19, 2019] Dettol, one of the leading germ protection brands in the country, has launched a new range of personal wash products for the winter season, Dettol Soothe. The products in this range are equipped with 2X moisturizers, powered by Aloe Vera extracts and Green Apple fragrance, ensuring a perfect bath and body solution for this dry season.

With the launch of this range, Dettol has entered a new space, whereby providing a solution that is not only antibacterial but also moisturizes and soothes the skin. The collection has three different product formats including the bar soap, handwash and a hand sanitizer.

Talking about this new product launch, Humayun Farooq, Director Marketing – Health, Reckitt Benckiser Pakistan Limited (RBPL), makers of Dettol, said “With our long history of innovation in health and hygiene product solutions, we wanted to provide a hydrating and soothing solution for the Fall/Winter season with our promise of protection against 100 illness causing germs. Dettol, which is one of Pakistan’s  most trusted brands, ensures that we provide our consumers with products that cater to their seasonal needs.”

Dettol has stayed at the forefront of consumer hygiene by developing innovative ways to protect people against germs. The new product range marks another milestone in providing trusted customer service with a product that has multiple skin protection benefits.

For further information regarding range/product, please see pack.­

Kahin Deep Jalay Episode 2 In Review: Interesting and well-paced

By Saira Khan

One of the most anticipated dramas of this season has to be the Imran Ashraf and Neelam Muneer starrer Kahin Deep Jalay which began last week on a positive note and with its second episode having aired just now, we like how the family saga is unfolding in front of our eyes.

Written by Qaisera Hayat, her name along with producers Abdullah Kadwani and Asad Qureshi of 7th Sky Entertainment is enough to guarantee the audience that the story is well developed and will contain meaningful twists and turns which will keep everyone hooked to it right till the very end.

With the first episode having introduced us to Zeeshan essayed by Imran who has faced a major setback in life, the second episode further explained as to why he became penniless despite belonging to a rich background.

A beautiful tale of deceit and greed, Imran Ashraf impressed us with his stellar performance in every scene. Though the one where he shined the brightest was when he along with his mother played by Saba Hamid is brought to his uncle’s home and despite having zero money in his pocket maintains, he says he will not let this set him back in life but will work harder to regain the position he has lost.

Where we saw Zeeshan becoming a little stable, Rida played by Neelam Muneer is lost in her world of family relations and friends where she is leading a secure life but with some moments she shared with her friend’s brother played by Ali Ansar, we realize that Rida is not someone easily impressed by men.

Over-all it was an entertaining episode, we like how along with showing the love which siblings share it also focuses on the fact as to how everything can finish within a second.

Kahin Deep Jalay Episode 2 In Review: Interesting and well-paced

With Nazish Jahangir playing a cunning role, we honestly can’t wait to see the third episode of Kahin Deep Jalay which we hope will allow us to see Imran and Neelam in one frame. As so far, the duo is yet to meet and fall in love.

A good second episode, we look forward to watching the drama every Thursday night.

Wahaj Ali Stands out With His Exceptional Performance in “Ehd-e-Wafa”

Wahaj Ali Stands out With His Exceptional Performance in “Ehd-e-Wafa”

Wahaj Ali has acclaimed a lot of fame in a short span of time because of his tremendous acting skills and his ability to ace different kinds of roles. Currently starring in one of the most anticipated dramas of this year, Ehd-e-Wafa, Wahaj has been outshining with his spot-on acting in the serial.

Wahaj Ali Stands out With His Exceptional Performance in “Ehd-e-Wafa"

Directed by Saife Hassan, written by Mustafa Afridi, and produced by ISPR and Momina Duraid Productions, the serial has garnered a significant fan following. The strong bond of friendship of four friends in college (Saad, Shahzain, Shariq, and Shehryaar, played by Ahad Raza Mir, Osman Khalid Butt, Wahaj Ali, and Ahmed Ali Akbar respectively) and the fun friendship dynamics play a big role in the drama getting critical acclaim and praise.

Wahaj Ali Stands out With His Exceptional Performance in “Ehd-e-Wafa"

The first three episodes that have aired till now focused mainly on introducing the characters and the fun-filled reckless adventures of these four friends, who call themselves the Special S Gang (SSG).  They escape the hostel and get past the restrictions just to get some fun and food outside. All the friends bring a new element to the drama- but the character that stands out the most is Shariq, who has a lot of different dimensions to his character. Translated wonderfully on-screen by Wahaj Ali, he has managed to stand out among the ensemble cast. He shares amazing on-screen chemistry with the rest of the actors, making it a treat to watch for the audience.

In all three episodes, Wahaj Ali made his presence felt amongst more senior artists. His character Shariq has a lot of shades; he is a sensible and caring boy, but at the same time he also has a comic side to his personality and Wahaj has translated Shariq’s character on screen impeccably. His solid performance in last night’s episode left a great impression, especially the scenes in which he was worried about the consequences of Saad getting caught and later when his sister was beating him because of the complaint she had received about him. While watching Wahaj getting beaten by his sister and apologizing for what he did, his expressions were so on-point that we could actually feel our heartbreaking for him. The episode ended with him hugging his sister as both of them cried, and it surely touched our hearts, watching Wahaj Ali crying and trying to make his sister understand what had happened wasn’t his fault.

The drama has just begun and there is a lot left in this journey. Looking forward to what turn the story will take from here, and what Wahaj Ali has in store for us, because his performance has surely raised the bar high in this drama.

J. Continues its Expansion with the Launch of a Bigger & Better outlet at Dolmen Mall Clifton, Karachi

[Karachi, October 5th, 2019] J. has opened a new and bigger store at Dolmen Mall, Clifton. The store launch was celebrated with a grand opening ceremony and the ribbon cutting was done by the honorable Governor of Sindh, Mr. Imran Ismail.

With the selling space of 4,200 sq. ft., the store is almost double the size of the premises it had in the area previously, multiplying its presence in the area. The new megastore stocks the men, women, and kids clothing lines as well as accessories, fragrances, and cosmetics in an ambiance of detailed décor and contemporary style.

The grand opening ceremony was attended by famous celebrities and Journalists including Fahad Mustafa, Waseem Badami and Iqrar ul Hasan.

Speaking about the store launch, the GM Marketing Yasin Yousuf said, “The new store represents one step further in our desire to create a unique space where fashion, art, and culture coexist. Our aim is to continue to make our mark as a national and global brand while portraying a positive image of Pakistan. Our efforts are not only to offer a unique shopping experience, but also to contribute towards the success of the country’s economy.”

J. is marking the launch of its new store with an exclusive discount of flat 25% off on all its products on 5th and 6th October, 2019.

J. Continues its Expansion with the Launch of a Bigger & Better outlet at Dolmen Mall Clifton, Karachi
J. Continues its Expansion with the Launch of a Bigger & Better outlet at Dolmen Mall Clifton, Karachi

About J. Junaid Jamshed:

J. is a leading fashion brand which was established in 2002 with a unique philosophy to revive the country’s cultural heritage. It expanded its store network to 100+ outlets nationwide. J. has further expanded globally by opening 20 outlets in the UK, Australia, Canada, New Zealand, UAE, Qatar, to name a few.

Hamza Malik’s releases teaser of Pyaar Yaar and the audience is loving it

[September 30, 2019] The Lahore-based singer and songwriter Hamza Malik is back with a new single “Pyaar Yaar”. Set out to be released on the 3rd October, “Pyaar Yaar” is another romantic tune, with the mellow music falling perfectly with Hamza Malik’s strong yet soft vocals.

Teasing his new music with a video starring Sadaf Kanwal; Pyaar Yaar looks like it is set out to be another hit for the young musician.

Hamza Malik has quite a few hit singles to his credit including ‘’O Jaana’’ which was a collaborated with Rahat fateh Ali khan. With his renditions of mostly romantic tunes with a hint of pop; he has garnered the audience’s praise in a short period of time.

Pyaar Yaar Teaser Hamza Malik

Chase Up reaches to Gujranwala with amazing discounts

We always look for that store or shop who offers great variety and amazing discounts on most of their products. Chase Up is one of those stores which we always look for. They are working since 1984, from a family-owned business to 6 stores in Karachi, 1 store in Multan and 1 store in Faisalabad. The latest addition to this legacy is the store in the Gujranwala, which is launched on this 27 September.

Chase is selling a wide variety of clothing, footwear, Groceries, housewares, ladies fabrics, and health and beauty products to name a few. Chase Up plans to open more stores in Karachi and throughout the country in order to touch more and more customers every day with its ever-expanding range of quality foods at highly affordable prices, which is another great news.

During the major occasions (i-e Eid Celebrations, Birthdays, Ramazan and New Year) in the country, Chase Up offers amazing discounts to their customers.

One of the best point about Chase Up is, they also have a policy in which you can return to replace or refund. I don’t think most of the stores do this offer to their customers.

Chase up falls into the category of Hypermarket/Quality discounting in the retail sector. As already mentioned, chase up is opened its store in the Gujranwala, the city is situated in the Punjab Province of Pakistan. This is the biggest shopping center in the city.

https://www.facebook.com/Chaseup/posts/2334458863269323


In the inaugural ceremony, the CEO of the Chase up Mr. Salman Bashir, Jawad Bashir, Mustafa Bashir, Muhammad Rehan, Rao Jameel, Azhar Baig, and Syed Saim was present. On an opening day Chase up Gujranwala offered a discount of 15% to their customers, which bring whole Gujranwala to the chase up to avail this amazing discount.

https://twitter.com/TayyabaZee/status/1177610016976715776
That was the moment when gates were opened at the Gujranwala


RPO Gujranwala inaugurated the store, praised the Chase Up building and the store’s high-quality items. This store is located at the main GT Road, Gujranwala.

More pictures from the Launch Event.

https://www.facebook.com/Chaseup/posts/2337003586348184

Hoga Saaf Pakistan Creates Awareness Of Cleanliness & Hygiene at Shehr-E-Fun Festival

[Karachi: September 28, 2019] Hoga Saaf Pakistan, a social impact movement by Reckitt Benckiser, participated in the children’s festival “Shehr-e-Fun” at the Governor House in Karachi.

This was a two-day festival and was open for all citizens of Karachi.

Hoga Saaf Pakistan, in support of the Clean Green Pakistan movement, has been at the forefront in encouraging people to adopt cleanliness for a healthy lifestyle.

According to the Center of Disease Control and Prevention (CDC), it is estimated that washing hands with soap and water could reduce diarrheal disease-associated deaths by up to 50%.

At this festival, Hoga Saaf Pakistan is educating children on the importance of hand hygiene by teaching them the 5 steps of handwashing.

Hoga Saaf Pakistan Creates Awareness Of Cleanliness & Hygiene at Shehr-E-Fun Festival
Hoga Saaf Pakistan Creates Awareness Of Cleanliness & Hygiene at Shehr-E-Fun Festival

Shahrukh Ki Saaliyan Episode 08: Shahrukh’s Comical Ride is Laden with Lies

Introducing the new televised couple of the diva Ramsha Khan and versatile actor Ahsan Khan, the comedy-drama serial Shahrukh Ki Saaliyan by 7th Sky Entertainment is turning out to be the latest audience favorite in the comedy category, that goes on air every Sunday.  

With Hawaldaar Sahab discovering the reality of Shahrukh and Glucose’s story in the last episode and kicking them out of their house, this episode was another rollercoaster ride laden with humor.

Starting off with a romance filled scene between the lead couple, the episode revolved around Anushay and her sisters trying to persuade their father to allow Anushay to marry Shahrukh. The mischievous sisters make a forged will of their late mother, meant to blackmail their father and threatened him about Anushay running away with Shahrukh or her attempting suicide. The threat eventually goes wrong and results in Anushay falling off the roof and hurting herself.

This incident, however, goes in favor of the couple, where the sisters help in igniting the situation with a dose of emotions and threats. Resultantly, Hawaldaar Sahab gives in and agrees to meet Shahrukh to have a conversation with him before the official rishta scene.

But of course, the meeting had to turn out to be drastic. First, Shahrukh mistakes him over the phone for someone else and misbehaves with him. The scene was absolutely hilarious!

Next, Komal, who is Shahrukh’s admirer, thinks of Hawaldar Sahab as the latter’s father and tries to impress him in every way possible, and makes him believe that Shahrukh is in love with her. She also reveals Shahrukh’s hatred for Anushay’s father, and in the midst of that climax, the episode ends.

Now that’s another negative point for Shahrukh that he needs to overcome. Will Hawaldar Sahab accept his proposal for his daughter? Should we expect their Valima to take place on the same dates that have been mentioned on the cards? To find out, tune into Geo Entertainment every Sunday at 8 pm.

EBM Launches Repositioning Campaign For Peek Freans Sooper

[Karachi, September 21, 2019] Peek Freans Sooper, Pakistan’s Number 1 selling biscuit brand, manufactured by English Biscuits Manufacturers (Private) Ltd, unveiled three new TVCs today, thereby repositioning the brand to “Seedhi Saadi Khushi ka maza” (simple joys of life).

From the time of its launch, Peek Freans Sooper, has been a favorite across Pakistan, and no other biscuit brand has been able to reach its level of success. The new Peek Freans Sooper television commercials mark the launch of the brand’s communication strategy.

“The bond Sooper shares with the people of Pakistan is a very emotional one. Therefore, it is our mission to connect with them at the deepest level”, said Ayesha Janjua, GM Marketing EBM. “With this new re-positioning of the brand’s message towards Seedhi Saadi Khushi ka maza, we want to remind the consumers that despite today’s extremely busy and demanding life, it is these simple joys of life that make all the difference. Sooper by virtue of the comfort food it has become is also a simple everyday joy!

The 360-degree Campaign for Peek Freans Sooper has been launched nationwide and can be seen on all media platforms.

You can watch all the TVCs here:

https://www.facebook.com/150024931674453/posts/2733722189971368
https://www.facebook.com/150024931674453/posts/2733712533305667
https://www.facebook.com/150024931674453/posts/2733708156639438

Hoga Saaf Pakistan’s Strong Presence at the Climate March Played a Key Role in its Success

Hoga Saaf Pakistan’s Strong Presence at the Climate March Played a Key Role in its Success

The world is under great pressure considering the global climate change that is about to sabotage the habitat of 8 billion people. To bring the consequences into consideration of those who have been ignoring this for too long, people from across 26 cities in Pakistan joined the narrative and raised their voices against the ongoing climate crisis. A hundred banners were held up in a crowd with slogans which included “Mil kay lagayen gay jaan tou hoga saaf Pakistan” and “The climate crisis won’t wait, so neither will we.” The attendees shared their stories about the result of global warming and then marched on one of the sides of the busy Abdullah Haroon Road.

Karachi, being a coastal city, has become progressively aware of the change in weather conditions. Since 2015, it has experienced the deadliest heat wave resulting in about 1,200 deaths. With the climate crisis reaching an all-time scary place, there is a need to play our part to preserve our future. Dettol and Hoga Saaf Pakistan are on a mission to set our priorities right with their initiative. Joining hands with the government’s “Clean and Green Pakistan” movement, Hoga Saaf Pakistan’s objective was to give the greatest priority to cleanliness; the most significant need for the country at the moment.

With the mass turn up at the Climate March, quite a few celebrities came out to show their support to this important cause. Holding up banners to demand a cleaner and greener Pakistan and to save our future; the stars became a part of the narrative for the betterment of our country.

Ali Rehman Khan 

Sanam Saeed

Shaniera Akram

Rachel Viccaji

For a better future, people from all over Pakistan joined hands with Hoga Saaf Pakistan in making an effort to have a clean and green Pakistan. Hoga Saaf Pakistan has flourished with the role it has managed to play in the march for the betterment of the environment and hopefully, the outcomes of these civil protests will help in shaping a bright future for our youth.

Ramsha Khan to star in a project directed by Cheekh director Badar Mehmood


[Karachi: September 02, 2019] Ramsha Khan, after giving us the blockbuster serials Kaisa Hai Naseeban (ARY Digital) & Shahrukh Ki Saaliyan (GEO Entertainment) in 2019, has signed the lead role in a serial for acclaimed director Badar Mehmood, the man behind super hit drama serials Cheekh and Balaa.


Ramsha Khan will be playing the leading lady, Hamna, whose life gets into an unexpected situation, and how everyone around her impacted because of it. The ensemble cast of the serial also includes Feroze Khan, Hania Aamir, Gohar Rasheed & Shabbir Jan in pivotal roles.


The serial has been written by ace writer Mohsin Ali, who also given us masterpieces like Aisi Hai Tanhayi and the film Chuppan Chupai, and is being produced under the banner of Big Bang Entertainment.


“Working with THE Badar Mehmood was a career wishlist for me, and I am so honoured with this opportunity at such an early stage of my career,” states Ramsha Khan.

“I consider myself extremely blessed when such industry stalwarts put their faith in my acting abilities, along with the immense love from my fans and every time I get in front of the camera, I try to make sure I don’t let them down.”


The project is scheduled to air on ARY Digital in the last quarter of 2019.

Amar Khan to play a leading role in Hum TV Mini-Series on Women Empowerment

Amar Khan to Appear in Hum TV’s ‘Choti Choti Baatein’ Addressing Societal Pressures Faced by Women

Amar Khan to Take the Lead in Mini-Series ‘Choti Choti Baatein’ that Talks about Empowering Women

[Karachi: August 31, 2019] Pakistan entertainment industry’s rising star, multitalented Amar Khan is all set to star in a mini-series by Hum TV, titled ‘Choti Choti Baatein’ are short episodic stories depicting the issues women in our society face every day and how they overcome them.

The mini-series is being directed by Angeline Malik, while Amar Khan will be playing the lead role of Zeena in the episode titled ‘Roop’ opposite Muneeb Butt. They will be joined by Mehmood Aslam, Rubina Ashraf, Lubna Aslam, Ghana Ali, and Sara Raza in supporting roles.

‘Roop’ is a story of a simplistic, studious girl named Zeena (played by Khan) who is consistently criticised at her home and workplace for her looks. It is a short love story revolving around the chemistry that fires up between her and Muneeb Butt’s character as he develops an interest in her despite her unpopular physical appearance.

“It is refreshing to play engaging and different roles which are relatable with the audience and talks about girls and their relevant problems in today’s time. Zeena’s character uplifts the thought of proving your mettle based on her intellect and not makeup & physical appearance,” stated Amar Khan.

Choti Choti Baatein will be aired this Sunday at 8 pm on Hum TV and will continue to air a weekly episode for the next 4 weeks.

Shahrukh Ki Saaliyan Episode 12 – Ramsha Khan is Bringing Out her Best as Anoushay

7th Sky Entertainment’s current rom-com drama serial ‘Shahrukh ki Saaliyan’ released its 12th episode last weekend, and it was loaded with fun, laughter, jealousy and complications in Shahrukh’s life!


Just like the other episodes, this one was a complete power pack as well. Ramsha Khan is seen in the role of Anoushay, with her amazing-as-always acting skills, throwing all kinds of contemporary and attractively cool vibes from her desi-western amalgamation dressing and super cute expressions.


The episode starts with Shahrukh (Ahsan Khan) and his friend Glucose (Raza Zaidi) ready to conquer an obstacle in Shahrukh’s way to get Anoushay. Dressed up as chauffeurs from a 5-star hotel, they are on their way to kidnap Abu Bakr, the main cause of Shahrukh’s brimming jealousy over his fiancé, Anoushey.


After Abu Bakr arrives, Shahrukh and Glucose take him as hostage without revealing their true identities and move towards a barren place on the highway, where they tie him up with ropes and threaten and scare him against mingling with any girl, especially the married ones, to which
poor Abu Bakr agrees. Shahrukh, who’s already burning with jealousy, smashes Abu bakr’s phone after seeing Anoushey calling Abu Bakr on his phone before he leaves him on the road and takes off.

In the next scene, the four sisters are seen gossiping about Nigar’s sudden engagement with Abu Bakr, and Anoushey asks everyone to stay quiet, so she could surprise Shahrukh. She fantasizes about how happy he will get when he’ll know they are one step closer to getting married.


All sad and looted Abu Bakr returns home. Seeing that the coast is clear, Shahrukh and Glucose go inside and inquire more about his kidnapping, pretending to know the kidnappers as very dangerous hooligans who go by the name of ‘Anjuman Islah-e-Marda Gang’.


Anoushey takes Abu Bakr to another room for some reason, and Shahrukh furious with unbridled jealousy and unreasonable rage, kidnaps Abu Bakr one more time and this time demands him to leave the country immediately, to which the terrified Abu Bakr agrees.

The next day, while everyone is ready for the Nikkah ceremony of Sharukh and Anoushay, and Nigar and Abu Bakr, panic arises when the grooms don’t show up. Once Shahrukh reaches the venue and discovers the truth about Abu Bakr and Nigar, he is shocked and embarrassed and tries to stop Abu Bakr from leaving. He however fails, and goes back to Anoushay, who believes their love is now under the influence of an evil eye.

What will happen if Shahrukh fails at bringing Abu Bakr back? Will Nigar be heartbroken, or will Shahrukh be able to make everything fine again? To find out about this and more, wait for the episode to be aired next Sunday, only on Geo TV.

Snapshots are taken from the screen of GEO TV.

Think Tank for Hoga Saaf Pakistan Held In Karachi

[Karachi, August 22, 2019] Hoga Saaf Pakistan (HSP), a movement by Reckitt Benckiser (RB) Pakistan, arranged a Think Tank in Karachi with several prominent and influential individuals. The HSP Think Tank was an effort to discuss and raise countermeasures to tackle the current dire state of hygiene and cleanliness in the country.

Amongst those who attended were: prominent journalists including Afia Salam, Yusra Askari and Zofeen Ebrahim; Editor of Newsline & Glam, Khursheed Hyder; lawyer and human rights activist, Jibran Nasir; the Executive Director of the School of Leadership (SOL), Maalik Khaskhely; screenwriter, Asma Nabeel; Marketing & Communications Manager at The Beaconhouse Group, Rehan Wajih along with the Assistant Marketing Manager, The City School, Sakina Tahir; corporate representatives including CEO RB Pakistan, Fahad Ashraf and Director Marketing – Health, RB Pakistan, Humayun Farooq.

The Think Tank aimed at engaging this diverse group of individuals where each of them can not only contribute in their individual capacities but also how they can collectively work to improve cleanliness and hygiene across the country; kyunke milkay lagayeinge jaan, tau Hoga Saaf Pakistan!

Google celebrates Pakistan Independence Day with a doodle

Tech giant Google, following the tradition, Wednesday marked Pakistan’s Independence Day by dedicating a doodle on its homepage.

The doodle is green in colour and shows the historic Khyber Pass of Peshawar. In the past, Google’s doodles have drawn inspiration from the Lahore Fort and the Indus Valley Civilisation.

Pakistan’s 73rd Independence Day is being celebrated today as Kashmir Solidarity Day to express full support to innocent Kashmiris reeling from renewed Indian repression.

This is not the first time that the search engine has featured a doodle for any Pakistani event. Google has also celebrated the birthdays of legendary musician Nusrat Fateh Ali Khan, philanthropist Abdul Sattar Edhi, Shehenshah-e Ghazl Mehdi Hassan and   Pakistan’s most prominent and prolific artist Syed Sadequain Ahmed Naqvi with a doodle on his birthday. 

Dettol Brings a Chance to Win School Scholarships

The Back to School campaign is offered by Dettol every year and they are continuing the tradition this year as well. The scholarship will cover the tuition fee for a period of 12 months, from the 1st of January 2020 till 31st of December 2020 for those who win. There have been 21 Dettol Scholars who have won this scholarship in the past two years along with the winner of the Dettol School Fund. Dettol offers several opportunities to increase access to quality education in the county. “We are extremely thankful to Dettol for providing our kid with an opportunity to have a better future through Dettol Scholarship ’’ says Basim Sajjad’s Mother who was one the scholarship winners from last year.

The campaign will continue taking entries until August 31, 2019. For taking part in the contest, the applicant is required to buy any qualifying, Pakistani made variant of Dettol soap and give a missed call on 0306-3Dettol (0306-3338865). The applicant will then receive a call and an SMS with further instructions to enter the four-digit batch code number and the details of the kid to participate.

Humayun Farooq, Director Marketing – Health, Reckitt Benckiser Pakistan, commented about the campaign “Going back to school is an exciting time for children and parents alike. To add further to their excitement, this year again we are giving parents a chance to win school-scholarships for their children. Through our initiatives, we want to ensure that children have a more productive school year by ensuring good health through sustained hygienic practices that Dettol promotes.

Dettol has always played an important part in giving back to the community through different campaigns & programs. The Dettol School Program is an excellent example which reaches out to two million school-going children across Pakistan educating them on the importance of cleanliness and hygiene.

‘Brite Sab Right Kardega’ is a Fresh New Take on Laundry Detergent Marketing

[Karachi: July 29th, 2019] Brite, a product of Colgate Palmolive Pakistan Limited, has just released its latest advertising campaign with the key message, ‘Brite Sab Right Kardega!’

The TV commercial, featuring the popular TV actress Ushna Shah, has been released on multiple media platforms. With the message that Brite will make it right, this ad campaign is unlike anything the brand has done before. The concept instills the belief that a Brite consumer can be confident in their detergent’s ability to ‘make it right’!

“In today’s highly competitive laundry detergent market, it is important not just to have a fantastic product, but to communicate about it in a way that is entertaining and memorable. ‘Brite Sab Right Kardega’ is an example of laundry advertising done right!” commented Rafiq Lightwala, Category Manager – Fabric Care at Colgate Palmolive.

Brite has taken a new turn with its communications and it looks very promising. The innovative concept, combined with a fresh, young face, great production quality and the right balance between product functionality and humour, gives the brand a dynamic new image.

Watch TVC here:

Saboor Aly to Play a Gut-wrenching Role in Upcoming Drama Serial ‘Naqab Zan’

Saboor Aly to Play a Gut-wrenching Role in Upcoming Drama Serial ‘Naqab Zan’

Saboor Aly, who has gained a humongous amount of popularity in a very short span of time with the kind of exceptional projects she undertakes, is soon going to appear in a new drama serial ‘Naqab Zan’.

The drama will be aired on Hum TV and showcases Saboor in the powerful role of a rape victim. She is known for the unique roles she takes up and with Naqab Zan Saboor is continuing the streak. Before she took up this role, Saboor herself met with rape victims and learnt about their real-life stories. Inspired by the trauma they experience, she decided to opt for this role to serve a purpose in building awareness against such abuse. Naqab Zan will also feature Ali Abbas, Hajra Yamin and Ali Ansari in the cast.

The drama serial is a production of the talented Momina Duraid and has been directed by Adeel Siddique. The bold storyline, revolving around sexual abuse and its impact on a victim’s life, has been penned down by Rizwan Ahmed.

Saboor Aly has repeatedly exhibited her fantastic acting skills and her dedication towards her career. She has won a lot of hearts with her work and has given us many hit serials, namely Meray Khudaya, Waada, Mubarak Ho Beti Hui Ha and Visaal. Her drama Gul-o-Gulzar is currently on air and is receiving great reviews from the masses.

  • Saboor Aly Upcoming Drama Serial Naqab Zan
  • Saboor Aly Upcoming Drama Serial Naqab Zan

Dubai-based ‘Coded Minds’ organizing its first-ever summer camp in Karachi

Dubai-based ‘Coded Minds’ organizing its first-ever summer camp in Karachi
Dubai-based ‘Coded Minds’ organizing its first-ever summer camp in Karachi


This is the first time a Dubai-based education company will be offering its top-of-the-line courses in Pakistan

Karachi- A Dubai-based global education company, Coded Minds, that offers iSTEAM (Innovation, Science, Technology, Engineering, Arts and Mathematics) subjects,  is launching its Pakistan operations by organizing its first-ever summer camp in Karachi. With a vision to bring good quality advanced technology education at the grassroots level, Coded Minds’s first Summer Camp in Karachi is being offered at an affordable cost.

“We are very excited that we will be able to serve the education sector in Pakistan,” says Omar Farooqui, founder, and president of Coded Minds. Since it launch, in 2017 the company has grown rapidly in the Middle East and Asia.

“We are now officially registered in Pakistan and we aim to provide the best education to the young generation of the country so that they can play a crucial role not just for Pakistan but also at the global level,” Farooqui said.

“There is a major misconception that technology education is expensive. It is completely the other way round.  The price point of our first ever summer camp actually reflects the same. We believe quality education has not just to be affordable but also reachable to the grass root level.”

Farooqui, who has had meetings with President of Pakistan Dr Alvi and the Federal Education Minister Shafqat Mahmood in February 2019, says that Pakistani talent can rule the world if they are provided with the right skills and education.

“It is so heartening to see that the government of Pakistan is committed to providing modern education to its students. We as an international education company are determined to play a role in this transformation,” he said.

“Coded Minds has plans to introduce global learning systems across the board in Pakistan- no matter what is your social and financial status,” Farooqui said.

coded minds


The five-day Summer Camp will continue from June 24-28 in the North Nazimabad area and is being offered for a fee of PKR 2000 per student only. 

The courses offered are Introduction to Programming, Scratch Jr., App Development. Children between the ages of 4-13 will be able to attend this course.

Each session will be 4 hours long and the course will end in 5 days.  Those who are keen to participate can write to pak@coded-minds.org

Kamzarf Star Rabab Hashim, Set To Play a Dynamic Role In Meray Mohsin

With the blockbuster Kamzarf just ending to raving reviews and ratings, leading lady Rabab Hashim, is all set to be back on our screens with a 7th Sky Entertainment’s production ‘Mere Mohsin’, going on air on Geo Entertainment.

‘Meray Mohsin’ is the third time Hashim is working with the director Ali Faizan, with whom she has previously worked on, ‘Ishqa Waay’ and ‘Piya Mann Bhae’ and the ensemble cast for the serial includes Syed Jibran, Saba Hameed, Jinaan Hussain & Mariyam Nafees.

“2019 has been a great year with Kamzarf receiving so much love from everyone and now I am so excited to be coming back on the screen playing a completely different role in Meray Mohsin,” Rabab Hashim said. “The best thing about this role is the transformation it goes through as the story progresses and how she deals with conflict in her life.” she further added.

Mere Mohsin is a 7th Sky Entertainment production, by Asad Qureshi and Abdullah Kadwani, and scheduled to go on air from June 19th, 2019 every Wednesday at 8pm on Geo Entertainment.