In a groundbreaking move for Pakistani cricket enthusiasts, Tamasha, the nation’s leading homegrown OTT platform, has clinched the digital broadcasting rights from Ten Sports for all six ICC mega tournaments spanning 2024 and 2025. This landmark agreement, sealed at the Jazz headquarters in Islamabad, saw the participation of key industry figures including Aamir Ibrahim, CEO of Jazz, and Duraid Qureshi, Founder and CEO of HUM Network Limited (HNL).

With the ICC Men’s T20 World Cup 2024 set to kick off in a historic co-hosting by the West Indies and the United States from June 2 to June 29, excitement is palpable. Notably, the much-anticipated clash between Pakistan and India is scheduled for June 9 in New York, while Pakistan’s campaign commences against the USA on June 6 at the Grand Prairie Cricket Stadium, Dallas. Babar Azam, the stalwart batsman, is poised to lead the Pakistani side in this prestigious tournament.

Aamer Ejaz, Chief Digital Officer of Jazz, expressed fervor about this collaboration, emphasizing the endeavor to deliver high-definition livestreaming of ICC mega tournaments to Pakistani cricket aficionados through Tamasha. He remarked, “We are incredibly excited to bring the free HD livestreaming of the ICC mega tournaments for millions of passionate cricket fans across Pakistan.”

Duraid Qureshi, CEO of HNL, echoed this enthusiasm, underscoring the partnership’s aim to cultivate digital viewing habits among Pakistanis. He emphasized, “We are thrilled to join hands with Tamasha… In this partnership, we aim to reach out to a wider audience and promote the digital viewing habits of Pakistanis, bringing the exhilarating experience of ICC tournaments directly to the fingertips of millions.”

Tamasha’s credentials in the digital streaming sphere are unquestionable, with over 26 million viewers during the ICC Men’s Cricket World Cup 2023 and a stellar track record including events like the ICC T20 World Cup (2022) and the FIFA World Cup (2022). As the go-to platform for live sports streaming and a repository of diverse entertainment content, Tamasha continues to set new standards in the digital streaming landscape, reaffirming its status as a pioneer in the industry.

Source: ProPakistani

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