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Why Sweden Is Being ‘Prescribed by Doctors’ for Better Wellbeing

10 October 2025 — In an innovative twist to global tourism marketing, Sweden has launched a new campaign positioning itself as a natural remedy for stress, anxiety, and burnout, inviting visitors to experience the therapeutic power of nature in the Nordic country. The campaign, titled “The Swedish Prescription,” playfully suggests that doctors could one day […]

2 mins read

Astronomers Discover Young Rogue Planet Consuming Its Surroundings

Astronomers have made a groundbreaking discovery in deep space, observing a young rogue planet that appears to be voraciously devouring the gas and dust around it. The finding sheds new light on how such free-floating worlds, which drift through space without a host star, may form and evolve. The rogue planet, known as Cha 1107-7626, […]

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FPSC Announces 364 Vacancies for CSS 2024 Across Federal Departments

The Federal Public Service Commission (FPSC) has officially announced details of vacancies allocated under the Central Superior Services (CSS) Examination 2024, confirming a total of 364 positions across multiple federal departments and divisions. According to an official press release issued by the FPSC, the openings include 247 new vacancies and 117 carried forward from previous […]

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Rajab Butt and Nadeem Nani Wala Spark Outrage After Gambling Video Emerges from London

Social media figures Rajab Butt and Nadeem Nani Wala have once again landed in controversy after a viral video surfaced allegedly showing the two influencers gambling at a casino in London. The footage, which quickly spread across various online platforms, has triggered widespread criticism and debate about influencer behavior and public accountability. According to reports, […]

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Nobel Peace Prize 2025 Awarded to Maria Corina Machado for Defending Democracy in Venezuela

The 2025 Nobel Peace Prize has been awarded to Maria Corina Machado, honoring her relentless efforts to promote democratic rights, justice, and nonviolent political reform in Venezuela. The announcement by the Norwegian Nobel Committee in Oslo recognized her as a global symbol of courage and perseverance amid one of Latin America’s most enduring authoritarian regimes. […]

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Punjab Launches Pakistan’s First AI-Powered EcoBot for Real-Time Air Quality Monitoring

The Punjab government has officially launched Pakistan’s first AI-powered EcoBot, a digital assistant designed to enhance environmental awareness and allow citizens to check real-time air quality levels across major cities. The groundbreaking initiative aims to bridge the gap between technology and public health by giving residents instant access to reliable air quality data. Developed under […]

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Ali Amin Gandapur Accepts Imran Khan’s Decision, Vows to Avoid Any Future Party or Government Office

Pakistan Tehreek-e-Insaf (PTI) leader and former Khyber Pakhtunkhwa Chief Minister Ali Amin Gandapur has said he completely accepts the decision of PTI founder Imran Khan, reaffirming his loyalty to the party and clarifying that he will not hold any political or government office in the future. In an interview with ARY News, Gandapur stated that […]

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All Lahore Schools Ordered to Close at 11:00 AM

10 October 2025 — The District Education Authority Lahore has announced an immediate order to close all schools across the city by 11:00 AM on Friday, citing administrative directives for precautionary measures. According to the official notification, all school heads in Lahore have been instructed to contact parents promptly and inform them to pick up […]

1 min read

AI-Powered Customer Service in Pakistan: The Death of the Helpline?

“Hello, press 1 for English, press 2 for Urdu…”We’ve all dreaded the helpline maze. But in 2025, Pakistan’s helplines are no longer run by humans — they’re increasingly powered by AI bots. Banks, telcos, and startups are investing in AI-powered customer service, promising faster responses and lower costs. But does this mean the end of […]

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Punjab Government Launches Pakistan’s First AI-Powered EcoBot for Environmental Monitoring

10 October 2025 — In a landmark step toward environmental innovation, the Punjab government has introduced Pakistan’s first “EcoBot”, a smart digital assistant powered by artificial intelligence to help citizens monitor air quality and access environmental information in real time. According to Secretary of the Environment Protection Department, the AI-enabled EcoBot has been launched to […]

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Enceladus Organic Molecules: A-Pakistani-Scientist-May-Have-Found-Life-in-Outer-Space

A groundbreaking discovery has emerged from the far reaches of our solar system, where a Pakistan-born German astrobiologist has identified complex organic molecules beneath the icy surface of Enceladus, one of Saturn’s moons. This finding adds compelling evidence that Enceladus may possess the necessary conditions to support life. Researcher Behind the Discovery The discovery was […]

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NAB Arrests Ex-Truck Driver Turned Tycoon in Rs. 40 Billion Kohistan Embezzlement Case

The National Accountability Bureau (NAB) has apprehended a former dumper driver in Khyber Pakhtunkhwa, accused of masterminding one of the largest corruption scandals in the province’s history. The suspect, now a self-proclaimed businessman, is alleged to have embezzled billions through fake companies and extensive money laundering operations. Investigators revealed that the accused diverted over Rs. […]

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Voice Search in Pakistan: Is Urdu the New Keyword?

“Ok Google, Lahore ka best biryani kahan hai?” Across Pakistan, people are swapping keyboards for microphones. Voice search is exploding, and for the first time, Urdu and Roman Urdu are becoming powerful SEO signals. This isn’t just a trend — it’s a revolution. And it’s one Pakistani businesses can’t afford to miss. Why Voice Search […]

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Zindigi Wins Best Banking-as-a-Service Provider at Finovate Awards 2025 in the UK

Zindigi, powered by JS Bank, has earned global recognition by winning the “Best Banking-as-a-Service (BaaS) Provider” award at the Finovate Awards 2025 held in the United Kingdom. The achievement marks a major milestone for Pakistan’s fintech industry, positioning the country as an emerging hub of digital finance innovation on the world stage. The Finovate Awards […]

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Pakistan’s Top Marathon Runner Faisal Shafi to Run Chicago Marathon for Flood Relief Cause

Pakistan’s renowned marathon runner Faisal Shafi, who has represented the country on some of the world’s biggest marathon stages, is set to participate in the Chicago Marathon this year with a purpose beyond personal triumph. The 43-year-old athlete will dedicate his run to raising funds for flood-affected families in Pakistan, turning his athletic pursuit into […]

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The delicious fruit that nourishes the body and mind with powerful health benefits

Peeling a pomegranate might take patience, but the reward is worth every effort. Bursting with juicy ruby-red seeds, this ancient fruit is more than just a refreshing snack—it’s a nutritional powerhouse that supports heart, brain, and overall health. Pomegranates are packed with polyphenols, natural antioxidants that protect the body’s cells from oxidative stress and free […]

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10 countries where cost of living has dropped in 2025: new global havens for expatriates, retirees, and digital nomads

As the world continues to navigate post-pandemic economic shifts, 2025 has brought a new wave of opportunities for those seeking affordable living without sacrificing quality, comfort, or adventure. The global cost of living has fluctuated due to changing inflation rates, stronger regional currencies, and evolving government policies. Yet, in certain countries, living expenses have not […]

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The Rise of AI Fatigue in Pakistan — Are Users Already Tired of the Hype?

2023 was the year of ChatGPT.2024 was the year of “AI in everything.”But in 2025, something’s shifted — and it’s not excitement. It’s exhaustion. From students to marketers to techies, a wave of AI fatigue is washing over Pakistan’s digital landscape. Users are feeling burnt out, skeptical, or just plain bored with AI hype. Is […]

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TikTok Search in Pakistan: What Creators Need to Know About Ranking in 2025

TikTok isn’t just a trend — it’s becoming the search engine of Gen Z. In Pakistan, users are typing in TikTok to find everything from makeup tutorials to restaurant reviews to political opinions. If you’re a creator, brand, or business — ranking in TikTok search could make or break your growth in 2025. The TikTok […]

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SEO vs GEO: Which Strategy Should Pakistani Startups Use in 2025?

If your startup is still only thinking about Google rankings, you’re already behind. In 2025, your audience isn’t just searching — they’re asking. AI engines like ChatGPT, Gemini, and Perplexity are answering customer questions directly, pulling from a pool of trusted sources. To stay visible, Pakistani startups need to understand the difference between SEO (Search […]