TikTok, and Edtech startup, Edkasa, have announced a scholarship program that will reward online study grants to 18,000 deserving students from across Pakistan.
The #ExamReady campaign was designed to help millions of Pakistani students and had over 500 educational videos online, covering Chemistry, Biology, Physics, and Mathematics, including study tips and exam hacks.
In September, TikTok partnered with Edkasa and LUMS for a first-of-its-kind year-long collaboration to launch a digital learning program to facilitate online education and distance learning for high school students.
Teaming up with one of Pakistan’s premier institutions, LUMS, the duo will further cement the partnership by awarding students with two months of Edkasa’s free studying material and access to an exam pack for whichever grade/board/exam they opt for.
Farah Tukan, Head of Government Relations & Public Policy at TikTok – Middle East, Turkey, Africa, Pakistan and South Asia (METAPSA) said, “TikTok is a platform that offers diverse content across multiple categories and education remains a key vertical for us. We are happy to play our part in the nationwide promotion of literacy to make a positive impact on the next generation in Pakistan.”
