Zindigi Wins Best Banking-as-a-Service Provider at Finovate Awards 2025 in the UK

Zindigi, powered by JS Bank, has earned global recognition by winning the “Best Banking-as-a-Service (BaaS) Provider” award at the Finovate Awards 2025 held in the United Kingdom. The achievement marks a major milestone for Pakistan’s fintech industry, positioning the country as an emerging hub of digital finance innovation on the world stage.

The Finovate Awards celebrate excellence in financial technology, honoring companies that redefine how consumers and businesses interact with financial services. Zindigi’s win underscores its commitment to innovation, agility, and inclusivity in reshaping Pakistan’s financial landscape.

Banking-as-a-Service (BaaS) is one of Zindigi’s most transformative initiatives. It enables non-banking companies to embed financial services directly into their platforms using secure, open APIs. This approach allows businesses to offer digital accounts, instant payments, debit cards, and micro-lending solutions seamlessly — empowering any enterprise to operate like a fintech.

In a country where over 100 million people remain unbanked or underbanked, Zindigi’s BaaS platform is paving the way toward true financial inclusion. By bridging the gap between businesses and consumers, it provides accessible, affordable, and user-friendly financial tools that can drive economic empowerment at scale.

Beyond accessibility, Zindigi’s ecosystem is fueling business innovation. Startups and SMEs can now leverage the platform to unlock new revenue streams, introduce faster payment systems, and compete more effectively with larger market players. For consumers, it translates to greater convenience, improved digital experiences, and expanded access to financial services.

Speaking about the recognition, Faisal Khalid, Chief Product Officer at Zindigi, stated, “Zindigi exists to emerge as Pakistan’s unicorn. This global recognition highlights our digital finance innovation and validates our mission to build an inclusive, agile ecosystem shaping the economy’s future.”

Zindigi’s BaaS infrastructure already powers several of Pakistan’s most dynamic digital sectors, including telecommunications, ride-hailing, gaming, payments, and small business ecosystems. By integrating financial capabilities into these industries, Zindigi is helping create a digital-first economy that thrives on accessibility, innovation, and scalability.

The Finovate Award not only celebrates Zindigi’s success but also symbolizes the rise of Pakistan’s fintech ecosystem on the global stage. It reflects the growing acknowledgment of local talent and technology that is redefining financial inclusion and setting new benchmarks for open banking innovation.

With this milestone, Zindigi continues its journey to transform Pakistan’s financial infrastructure — one API at a time — shaping a future where financial empowerment is within everyone’s reach.