Pakistan Telecommunication Company Limited has announced two senior management appointments, naming Amad Khan as Chief Marketing Officer and Muhammad Amir Siddiqi as Chief Financial Officer following approval by the company’s Board of Directors.
The appointments strengthen PTCL’s commercial and financial leadership as the company continues expanding its fibre, connectivity and digital-services businesses.
Amad Khan brings more than two decades of telecommunications and technology experience, while Muhammad Amir Siddiqi returns to PTCL Group with more than 30 years of experience spanning finance, telecommunications, corporate strategy and professional services.
Amad Khan Appointed PTCL Chief Marketing Officer
Amad Khan has been appointed Chief Marketing Officer of PTCL, formally taking charge of the company’s marketing and customer-growth agenda.
PTCL’s recent corporate reporting had already listed Khan as Acting Chief Marketing Officer, making the latest Board-approved appointment a formalisation of his leadership role.
He has more than 20 years of experience across:
- telecommunications;
- technology;
- digital transformation;
- commercial strategy;
- product management;
- customer experience; and
- revenue growth.
His career has included assignments in Pakistan, Australia and the Middle East.
Role in PTCL’s Fibre Growth
Since joining PTCL, Khan has held senior commercial responsibilities across the company’s wireline portfolio, including:
- Fibre;
- Voice;
- Television;
- OTT services; and
- Internet of Things.
He has been closely involved in PTCL’s fibre strategy and the expansion of its high-speed broadband portfolio.
PTCL has increasingly positioned Flash Fiber and other fibre-based services as a key part of its consumer connectivity strategy.
Khan has also represented PTCL in recent customer-experience and digital-inclusion initiatives while serving in the CMO role.
Previous Experience at Optus, Warid and Huawei
Before PTCL, Amad Khan held senior roles at Optus Australia, where his work included fibre and 5G Fixed Wireless Access strategy as well as product and technology transformation.
His earlier professional experience includes roles with:
- Warid Telecom;
- Huawei;
- International Turnkey Systems; and
- Saudi Business Machines.
This gives him experience across both telecom operators and technology vendors.
What Will Amad Khan Lead at PTCL?
As Chief Marketing Officer, Khan will oversee areas including:
- brand strategy;
- customer growth;
- product positioning;
- customer experience;
- digital engagement; and
- go-to-market execution.
His mandate will focus on strengthening customer preference and supporting sustainable growth across PTCL’s connectivity and digital-services portfolio.
Amad Khan’s Education
Amad Khan holds:
- an MBA from Lahore University of Management Sciences; and
- a Bachelor’s degree in Computer Science from FAST-NUCES.
He also earned a place on the Dean’s Honors List during his MBA at LUMS.
Muhammad Amir Siddiqi Appointed PTCL CFO
PTCL has separately appointed Muhammad Amir Siddiqi as Chief Financial Officer, effective immediately.
Siddiqi is a Fellow Chartered Accountant with more than 30 years of professional experience.
His expertise includes:
- financial management;
- strategic planning;
- treasury;
- corporate governance;
- mergers and acquisitions;
- enterprise risk management;
- IFRS;
- financial reporting; and
- business transformation.
Before the latest appointment, Siddiqi was serving as Chief Financial Officer of U Microfinance Bank.
Amir Siddiqi Returns to PTCL Group
The appointment represents a return to PTCL Group for Siddiqi.
He previously served as:
Group Executive Vice President, Financial Planning & Treasury
from 2013 to 2022.
In that role, he was responsible for areas including:
- financial planning;
- budgeting;
- funding;
- treasury; and
- group-level performance management.
He later served as Head of Strategy & Transformation at PTCL Group.
Role in PTCL Transformation
During his earlier PTCL tenure, Siddiqi contributed to several strategic initiatives, including:
- spectrum acquisition;
- a telecom-sector acquisition in Pakistan;
- launch of Wireless Data services;
- launch of Flash Fiber;
- group-wide cost optimisation; and
- integration of PTCL and Ufone finance functions.
His international telecom experience also includes work with Etisalat in the UAE.
Experience at U Microfinance Bank
Siddiqi joined U Microfinance Bank as CFO in 2023.
During his tenure, he contributed to financial and operational restructuring initiatives, including securing regulatory approval for a capital-injection plan of approximately:
Rs15 billion
and delivering annualised operating-cost savings of around:
Rs2 billion.
He also worked on financial controls, regulatory compliance and recovery capabilities.
His appointment as PTCL CFO has been independently reported alongside the company’s November 2 announcement.
What Will the New PTCL CFO Do?
As Chief Financial Officer, Siddiqi will lead PTCL’s financial strategy and stewardship.
His responsibilities will include:
- strengthening financial performance;
- capital allocation;
- financial governance;
- operational efficiency;
- strategic planning; and
- supporting PTCL’s broader business priorities.
His previous experience within PTCL Group gives him familiarity with the company’s telecom, broadband and transformation businesses.
PTCL Strengthens Senior Management
The two appointments place experienced executives in charge of two of PTCL’s most important corporate functions:
Marketing and customer growth — Amad Khan
Finance and capital strategy — Muhammad Amir Siddiqi
The changes come as PTCL continues investing in fibre connectivity, digital services and its broader transformation into an integrated technology and ICT company.
The company’s most recent interim corporate information had listed Amad Khan in an acting marketing role and Muhammad Fahim ur Rehman as Acting CFO, indicating that the November appointments formalise changes in the senior-management structure.
PTCL Leadership Appointments at a Glance
| Executive | New Role | Key Background |
|---|---|---|
| Amad Khan | Chief Marketing Officer | Telecom, fibre, product strategy, customer experience, digital transformation |
| Muhammad Amir Siddiqi | Chief Financial Officer | Finance, treasury, strategy, governance, transformation, telecom |
| Appointment date | November 2, 2026 | Board-approved |
| Company | Pakistan Telecommunication Company Limited | Telecom and ICT |
