Mondelēz Pakistan, the company behind popular brands including Cadbury and Tang, has secured five major awards at the Dragons of Pakistan 2026, highlighting the company’s strong performance in Pakistan’s marketing and communications industry.
The company received recognition across several of its leading brands, with the Cadbury Selections Valentine’s campaign emerging as the biggest winner.
The Cadbury Selections Valentine’s campaign secured two Gold Dragons and one Black Dragon, making it one of the most highly recognized campaigns at this year’s awards.
Cadbury Dairy Milk and Tang also received Black Dragons, demonstrating the strength and creative performance of Mondelēz Pakistan’s wider brand portfolio.
The five awards reflect the company’s focus on developing campaigns that connect its brands with consumers through culturally relevant ideas and creative marketing strategies.
Commenting on the achievement, Mondelēz Pakistan Managing Director Mamoon Javed said the recognition reflects the strength of the company’s global brands and the commitment of its teams and partners.
He emphasized that Mondelēz Pakistan aims to keep its brands connected with important moments and celebrations in consumers’ lives while continuing to focus on consumer-first innovation.
The Dragons of Pakistan is part of the wider Dragons of Asia awards platform. It is recognized as one of Pakistan’s leading results-focused marketing communications awards programmes.
The awards have been recognizing creative and marketing excellence among agencies and brand owners in the country for more than 25 years.
The latest recognition places Mondelēz Pakistan among the companies making a strong impact in Pakistan’s competitive marketing landscape. The awards also highlight the growing importance of creative campaigns that deliver measurable results while building stronger consumer connections.
For Mondelēz Pakistan, the success spans multiple brands rather than being limited to a single campaign. The performance of Cadbury Selections, Cadbury Dairy Milk and Tang demonstrates the company’s ability to develop distinct campaigns across different products and consumer occasions.
The achievement also highlights the role of collaboration between brand teams, creative agencies and other marketing partners. Strong coordination across these groups can help brands turn campaign ideas into effective consumer-focused communication.
Cadbury has maintained a prominent position within Mondelēz’s portfolio in Pakistan, while Tang has also remained an established name in the local market. Recognition at the Dragons of Pakistan provides additional visibility for their marketing initiatives.
The five awards earned in 2026 mark a notable achievement for Mondelēz Pakistan and reinforce the company’s focus on creativity, innovation and consumer engagement.
As brands increasingly compete for consumer attention across traditional and digital platforms, recognition from results-focused industry awards can provide an important measure of campaign effectiveness.
Mondelēz Pakistan’s performance at the Dragons of Pakistan 2026 therefore represents both a strong achievement for its marketing teams and recognition of the creative partnerships supporting its brands.
