In 2022, the number of apps downloaded by Pakistanis rose to 35.4 % compared to the same period last year.
This makes Pakistan the fastest-growing apps market globally, according to a report published by Data Darbar.
The growth rate of Pakistan was 26.8% in 2021, which increased to 35.4pc in 2022. This is around 3 times more than China which is the next country on this list.
According to the report, “With 3.5 billion downloads, Pakistan was ahead of all comparable markets except for Indonesia. That trend replicated on other metrics: the Southeast Asian nation had both the highest number of publishers and locally made apps.”
It added, “Pakistan was only second to Indonesia in terms of the number of outstanding active apps by local publishers. However, in terms of traction and usage, very few of the locally developed apps make it to the top charts in Pakistani.”
The most downloaded app was WhatsApp Business, followed by WhatsApp, Messenger, Snapchat, Capcut and TikTok.
easypaisa was the most downloaded local app followed by Jazz, Jazz Cash, Zong and Universal Remote TV.
The other most downloaded apps by category are:
Shopping
- Alibaba
- Daraz
- OLX
- Savyour
- Ali Express
Audio streaming
- Spotify
- Starmaker
- Bajao
- Soundcloud
- YouTube Music
Finance
- Easypaisa
- JazzCash
- Barwaqt
- ZindigiPK
Video Streaming
- Tamasha
- Netflix
- Zap
- Tapmad
