‘Hoga Saaf Pakistan’ launches “Safai Anthem”, envisions the rhythm of a Saaf Pakistan

To instill ownership amongst Pakistanis to keep themselves and their surroundings clean, ‘Hoga Saaf Pakistan’ (“HSP”), powered by Dettol, has launched a new Safai Anthem. The anthem envisions a Saaf Pakistan featuring all the HSP ‘Safai Champions’ which include Fahad Mustafa and Shaniera Akram as the prime champions, along with Waseem Badami and Iqrar ul Hasan. The anthem has been sung by Asim Azhar and Aima Baig with Shuja Haider’s composition.

“Music is an impactful way to mobilize the masses”, stated Humayun Farooq, Marketing Director Health of Reckitt Benckiser Pakistan Limited – the makers of Dettol.

“Hoga Saaf Pakistan is not just a social cause that a brand supports, it’s a social movement Dettol is leading to bring the conversation around cleanliness to the forefront.

In addition to the numerous hand-washing drives, public service messages, and TV shows, this anthem is yet another attempt to mobilize Pakistanis so they unite and take responsibility for a healthier, cleaner Pakistan!”

“Hoga Saaf Pakistan has taken the mantle of cleaning Pakistan and changing our attitude towards solid waste, which is growing at the rate of 2% annually, ending up on our streets eventually”, stated Mr Jerjees Seja, CEO ARY Digital Network.

“In partnership with Hoga Saaf Pakistan, ARY aims to inspire the citizens of Pakistan through this anthem to embrace the change and share our vision, so we can bring many people forward to play their responsibility in this noble cause.”

“Hoga Saaf Pakistan”, powered by Dettol, has been working towards driving a Saaf Pakistan through several TV shows, public service messages, clean-up, and handwashing drives as well as celebrity supporters.

The movement is also Dettol and ARY’s contribution to Prime Minister’s “Clean Green Pakistan” initiative launched in October last year.

Safai Anthem:

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EBM’s founder – Khawar Masood Butt wins the prestigious AFAA award at AdAsia 2019

Lahore: 3rd December, 2019 – The Asian Federation of Advertising Associations (AFAA) has bestowed its prestigious ‘Leadership Award’ to the founder and Chairman of English Biscuit Manufacturers (EBM) – Mr. Khawar Masood Butt, during its conference in Lahore. This accolade was presented in recognition of his tremendous contributions to the marketing and advertising industry of Pakistan as well as his vision and good governance resulting in EBM’s successful growth over the years. The CEO & MD of EBM – Dr. Zeelaf Munir received this award on behalf of Mr. Khawar Butt.

Khawar Masood Butt has continued to make remarkable contributions to the nation’s cultural and commercial progress. EBM has always generously supported entrepreneurship, education, health, sports, arts and advertising endeavors thus reflecting his passion for excellence as well as his ability to identify opportunity and talent. He is also famous for creating the legendary character of Peek Freans the Pied Piper, which to-date, continues to make a positive impact, consequently making him one of the most inspirational entrepreneurs of today.

The Founder of EBM expressed his gratitude to the stalwarts of the Advertising and marketing world for acknowledging his efforts and vision that inspired EBM’s growth over the years. He stated, “The development of marketing and advertising professions has gained great momentum across the world, while the rapid evolution and deployment of technologies have also revolutionized communications in Pakistan. Amid all these changes, EBM remains committed towards staying at the forefront of innovation and progress in Pakistan and keeping the country at par with global standards of performance and quality.

While Mr. Butt continues to nurture strong bonds within the business community, especially the advertising & marketing sectors, he had also played a pivotal role in supporting AdAsia conference, which was held in Pakistan in 1989. He is also credited with being one of the first few advertisers for television and assisting in the growth of some of Pakistan’s earliest TV channels. For Mr. Butt, advertising has always held enormous power to spread socio-political awareness among the masses, while also making the economy more sustainable.

During this auspicious event, EBM’s vibrant new logo was also introduced to the audience, while Dr. Zeelaf Munir highlighted the idea behind this change by stating, “This fresh corporate-identity celebrates our brand-purpose: ‘nourishing lives, hearts and communities’. The symbol combines three unique elements that form the ‘Heart’ of our brand, with an optimistic sunrise that shows a dynamic, engaging and distinct character of the enterprise and finally, a human touch that promises a brighter future. It is EBM’s privilege to present its new identity during this grand marketing endeavor.” She appreciated the organizers for once again bringing back a global forum like AdAsia to Pakistan and said, “EBM is committed to continue supporting any forum that helps to elevate Pakistan’s image internationally”.

AdAsia is the largest and most prestigious advertising congress in Asia, organized bi-annually, since 1958, by the Asian Federation of Advertising Associations (AFAA). The AdAsia 2019 was graced by the most distinguished personalities from the global business community and speakers like; Randi Zuckerberg, Sir Martin Sorrell, Lord William Hague, Richard Quest, Fernando Machado, Vange Kourentis, Tom Goodwin and many more.

Kahin Deep Jalay: A New Twist in Rida and Zeeshan’s Love Story!

– Aysha Ahmed

7^th Sky Entertainment has once again given us an intriguing drama that has all of us hooked to our screens. Starring Neelum Muneer as Rida, and Imran Ashraf as Zeeshan, ‘Kahin Deep Jalay’ shows stunning love chemistry between the two most loved actors of small screen, and how their lives will get disrupted because of Rida’s sister in law, Shameela played by Nazish Jahangir.

Kahin Deep Jalay is a phenomenal story about love, jealousy, and trust. It truly represents the idea that those who are not happy for you are not happy for themselves. Shameela has loving people around her, and she gets married in a very rich family, yet her complexities have blinded her to the extent that she thinks ill of everyone else. For her, she comes first and everything should always be about her.

So far, 10 episodes have aired and each episode has progressed towards the story plot at a very good pace, keeping the viewers’ interest. Rida is the only sister of her three brothers who love her dearly. For such a loving sister, comes a sister in law who is so jealous of the love Rida is receiving that she starts playing the blame game, trying to prove Rida as an ill charactered girl.

Shameela is so blinded by her thoughts of jealousy that she shamefully confronts Rida, telling her to stop acting innocent and stop flirting with boys. Shameela thinks Rida gets everyone’s attention because she uses her beauty to woo everyone, but she fails to see that everyone loves her because of her sweet nature.

The drama has thickened the plot by introducing another antagonist, Farhan in episode 10 who has been sending messages about Rida on her brother’s phone. Something tells us that Farhan is going to play a pivotal role in the episodes to come and he may become the right hand of Shameela in her evil plans.

Where all of this is happening in the drama, we have Zeeshan who has fallen in love with Rida, sends a marriage proposal to her house, but gets rejected.

We love how the story give us moments of relief through Zeeshan’s dream about Rida where the two can be seen in love with each other. With love in their eyes, the small romantic clips between Rida and Zeeshan are portrayed beautifully and give us the much-needed timeout from the negativity spread by Shameela.

Kahin Deep Jalay is at a very exciting turn as Zeeshan’s proposal for Rida is getting another chance, and we are hoping to see the love chemistry between the two.

Hamza Akram Qawwal and Brothers Received High Honor from the Governor of Maryland for their Services in the State

Hamza Akram Qawwal and Brothers Received High Honor from the Governor of Maryland for their Services in the State

Pakistan’s acclaimed Qawwali Stars; Hamza Akram Qawwal and Brothers Taimoor Akram and Abdul Akram, have received the citation certificate by the Governor of Maryland for their outstanding services in the State.

The award-winning ensemble has been on their 6th American tour, hitting the stage in major cities as a part of their “Sufi Qawwali US Tour”. Covering major venues and garnering critical acclaim, they have been at the receiving end of praises for their contributions for the entertainment scene in the State, representing Pakistan in front of an international audience. The citation certificate from the Governor of Maryland adds another achievement in the list of accolades to their names.

The group is all set to hit Dubai for their next tour destination from 1st December till 8th December. The grandsons of the revered Munshi Raziuddin are acclaimed worldwide for their riveting interpretations of qawwali.

Alkaram Studio Partnered Up with Nusrat Hidayatullah and KIA Get Fit Pakistan to Showcase Their Active Wear Collection

Alkaram Studio Partnered Up with Nusrat Hidayatullah and KIA Get Fit Pakistan to Showcase Their Active Wear Collection

AlKaram Studio and MAK geared up to show their Active Wear Collection at KIA Get Fit Pakistan, on Sunday at Beach Luxury Hotel.

Partnering up with Nusrat Hidayatullah, the event included the Animal Flow workout session by the renowned fitness trainer who is the founder of the largest fitness program; the 42 days challenge. Fitness trainers like Anas Shahid, Arslan Mughal, Shoaib Khan, and Zainab Bhura along with a few influencers of Pakistan were seen integrating fashion into fitness with the trendy high-performance gear by AlKaram Studio.

AlKaram Studio displayed their fitness collections “AlKaram Studio Men Active Wear” and “MAK Active collection” that features leggings, sweatshirts, dry-fit shirts and much more for men, women, and children, giving a luxury spin to athleisure wear.

Alkaram Studio Partnered Up with Nusrat Hidayatullah and KIA Get Fit Pakistan to Showcase Their Active Wear Collection

About MAK Active & Alkaram Studio Men Active Wear

Being the leading brand in fashion fabrics and home textiles, AlKaram Studio has ventured into a new space with its MAK Active and AlKaram Studio Men Active Wear collection. The philosophy of Alkaram Studio Men Active and MAK Active is built by keeping in mind the fitness enthusiasts who focus on staying fit and fashionable, offering a range of the most stylish, trending, and high-quality products.

Alkaram Studio Partnered Up with Nusrat Hidayatullah

10th Junior Leaders Conference Announced

School of Leadership (SoL); the leading leadership development organization of Pakistan has announced this year’s Junior Leaders Conference (JLC 2019). This marks the 10th year of the conference, which is scheduled to take place from December 22 – 24, 2019 at Dreamworld Resort, Karachi.

Designed exclusively for teenagers between the ages of 13 and 16 years from across Pakistan, JLC is the flagship program of SoL and living proof of the organization’s commitment towards developing leaders who will shape the future of the country.

Hailing from various rural and urban areas and different socio-economic backgrounds, these 250 teenagers are brought together under one roof over three days in an environment that is conducive to the discovery of self.

With its unique blend of experiential learning, interactive sessions, simulations and group-based activities, JLC focuses on learning with a thematic overview. This year’s theme ‘Transformers – GenZ Leaders’ will focus on the aspects of Character, Confidence and Community, with thematic discussions across the three days, to help youngsters prepare themselves to become future leaders of the country.

Leading motivational speakers and trainers, including Shireen Naqvi, Waqar Ali, and Maalik Khaskhely will also be present throughout the conference, to help participants contextualize their learnings.

JLC’19 will be a fusion of innovation and inspiration which will urge participants to look at future possibilities. The conference also seeks to foster a sense of social responsibility through post-conference social action projects.

School of Leadership’s Chief Executive Officer, Waqar Ali adds “JLC is a source of inspiration for the youngsters of this country. As parents, we invest in opportunities that focus on building character, confidence, and exposure for children early on in life. JLC is a platform where these youngsters are given direction and a sense of responsibility to realize their potential. Through experiential learning, we create multiple opportunities for these youngsters to take charge of their lives, and decide on their careers while focusing on instilling confidence and exposure in them.”

Rameez Khalil, the lead for JLC 2019 says, “JLC is a game-changer. It provides teenagers with the direction, confidence, and the ability to embark on a journey of exploring themselves and their true potential. It is high time we prepare the world for the GenZ who are ready to transform the world. Teens today are confident, rebellious, more aware, tech-savvy, entrepreneurial and inspiring. They want to make this world a better place. Together, with the three-day event, we will encourage these youngsters to shape their character, build confidence, and make the community a better place to live”.

School of Leadership does not stand alone in this life-changing initiative and is supported by private and social sector organizations over the years, including Viper Technologies, Edenrobe Kids, Bachaa Party, Super Space, Suno FM 89.4, Walnut PR, and Jang Media Group.

“Modesto” Marks the Launch of Pakistan’s first ever-Modest Fashion Line

The Karachi-based anchorperson and modest fashion influencer Asra Amir announced the launch of Pakistan’s first ever-modest clothing brand “Modesto”, in an event on Sunday, 17 November.

Modesto will feature a curated selection of ready-to-wear pieces including dresses, tops, pants, suits, and scarves in a variety of colors and fabrics. Catering to the latest fashion trends, the chic items are available in pastel as well as bold colors, and embroidered woven patterns. Apart from clothing, Modesto also offers a wide range of fashion accessories including sunglasses, jewelry, and aims to offer shoes, jeans, and t-shirts in the near future.

“With the inception of Modesto, we are driven by the love of colors, freedom, and self-expression. It’s a platform for a community of women to express their personal identity and embrace fashion that makes them feel confident on the inside and outside,” said Asra Amir, the founder of the fashion line.

Inspired by Asra Amir’s personal experience looking for fashionable and modest clothing, the fashion line features standout pieces accented with the brand’s uniqueness and versatility as it effectively turns designs into emotions, helping fashion lovers to express themselves freely.

“Modesto” is a fashion initiative by Asra Amir in an attempt to fill the gaps in the Pakistani fashion industry about modest fashion. With this launch, it has set the benchmark for modest fashion wear in Pakistan and the East.

Peek Freans Proudly Supported The SOLIS Music & Arts Festival In Karachi

SOLIS Music & Arts Festival 2019 was successfully concluded in Karachi, after providing many electrifying moments.

Bringing internationally renowned musical bands along with leading Pakistani icons of music to the country, the grand event was held in collaboration with Chocolicious – the leading brand of biscuits from EBM – Makers of Peek Freans, as its main sponsor.

The mesmerized crowds enjoyed every moment of the festival, especially the world-famous band – Clean Bandit who brought a special DJ set to perform their favorite electronic music tracks like “Rockabye” and “Symphony”.

The fans of “Kill The Buzz” were also overjoyed to get this long-awaited glimpse of their favorite foreign musician in Pakistan. Exhilarating the crowds with bold and inspiring music, this gig, became one of the biggest, music extravaganza in the country, orchestrated by the seasoned curators with the support of the nation’s leading enterprise.

Everyone, young and old, sang-along, rocked or swayed to the musical compositions, and the groovy beats of the choco mashup. Through this mega-event, Peek Freans Chocolicious reflected Pakistan’s aspirations as a progressive nation that nurtures great talents and played their part in helping the local music scene. With world-class events being staged in the homeland now, people are finally getting the exposure and helping portray a better image of the country to the world.

Peek Freans Introduces the Peek Freans Emerging Artist Prize to Encourage Budding Artists at the Karachi Biennale 2019

Peek Freans Introduces the Peek Freans Emerging Artist Prize to Encourage Budding Artists at the Karachi Biennale 2019

Peek Freans is dedicated to spreading joy among its consumers and they do so not only through their products but also through other alignments and initiatives. Their latest award launched in collaboration with Karachi Biennale Trust this year aims to recognize young artists who have shown exceptional talent and potential. This year’s winner, Arsalan Nasir, was presented with a unique medallion at the inaugural ceremony of Karachi Biennale 2019 for his work.

The Karachi Biennale is held every two years to provide a platform for emerging artists to showcase their work. This year, the event showcased multiple artists from all over Pakistan as well as several other countries. The theme for this year was the devastating ‘development footprint’ on ecology.

While speaking to the media, Arsalan talked about the dangers of rapid urbanization in our part of the world, particularly with regard to the environment. Through his art, he wanted to depict the first and foremost repercussions of rapid urbanization – the birds of our city. These birds are in danger every day due to the rapid increase in the prevalence of tall buildings, communication towers and wires around the city.

Speaking about the award, Dr. Zeelaf Munir, Managing Director & CEO EBM, said “Art is the best medium to help raise social awareness and EBM wants to use that to help drive focus towards the most pressing issue of our time. Keeping in line with EBM’s history of nourishing the environment and championing positive change, we are doing our part by encouraging youngsters to use their creativity to help raise awareness about the environment.”

Karachi Biennale, termed as the largest international contemporary art event by its organizers, kicked off on 26th October 2019.

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Ramz-e-Ishq Episode 15 Review Mikaal Zulfiqar Steals the Show as Rayaan

By Afshan Zahra

7^th Sky Entertainment’s grand production “Ramz e Ishq”, starring powerhouse performers Mikaal Zulfiqar, Kiran Haq and Hiba Bukhari in lead roles, has us hooked since the very first episode. With Ramz-e-Ishq, Abdullah Kadwani and Asad Qureshi have brought a special and rare drama with mind blowing cinematography.

Ramz-e-Ishq Episode 15 Review Mikaal Zulfiqar Steals the Show as Rayaan

Directed by Siraj-ul-Haq, the drama revolves around the love trio of three youngsters; Roshni, Rayaan and Rania, belonging to a modern-day Nawab family. Their lives are connected with their parent’s past which has set the dynamics of their present relationships.

The latest episode was an emotional roller coaster. Rayaan made sure to expose the culprit who had done all the scheming against Roshni and had blamed the innocent girl for robbing off the khandani jewelry. Turned out, it was Rania who had done the conniving in her hate for Roshni. In the end, due to Saffiya Aapa’s on point melodrama, the matter stayed between Rayaan, Ayesha, and Saffiya and did not go to Nawab Hashmat Al; the head of the family. Luckily, Rania got saved from cruel punishment.

On the other hand, Nawab Hashmat Ali has finalized the date of Rania and Rayaan’s engagement ceremony without taking consent of the duo’s parents, let alone the duo. Though, Rayaan clearly tells Rania that he was never interested in marrying her and breaks all her hopes.

Moreover, Umer has landed himself in hot waters by daring to betray Nawab Hashmat Ali and it seems that he won’t be spared. We could clearly sense the fury in Nawab Hashmat Ali’s eyes on finding out that Umar has flown to Dubai, without informing them. Umar & Roshni’s divorce still remains a secret for the Nawabs, other than Rayaan who was an eye witness to it and he is trying to tackle the matter very sensibly.

Undoubtedly, Mikaal Zulfiqar has essayed Rayaan’s role with perfection, making us fall in love with his character. His maturity, sensible decision making and charming looks is what made him steal the show. The way he is trying to help Roshni with the miseries that fate has landed her into is very kind and impressing.

Well, we are eagerly looking forward to the upcoming episodes to find out what fate has in store for Roshni & Rayaan. Will their childhood dream of being together for life come true? Or will Rayaan give in to Hashmat Ali’s pressure of marrying Rania as per his decision?

Dettol hydrates this winter with the launch of the new ‘Soothe’ range

[Karachi: October 19, 2019] Dettol, one of the leading germ protection brands in the country, has launched a new range of personal wash products for the winter season, Dettol Soothe. The products in this range are equipped with 2X moisturizers, powered by Aloe Vera extracts and Green Apple fragrance, ensuring a perfect bath and body solution for this dry season.

With the launch of this range, Dettol has entered a new space, whereby providing a solution that is not only antibacterial but also moisturizes and soothes the skin. The collection has three different product formats including the bar soap, handwash and a hand sanitizer.

Talking about this new product launch, Humayun Farooq, Director Marketing – Health, Reckitt Benckiser Pakistan Limited (RBPL), makers of Dettol, said “With our long history of innovation in health and hygiene product solutions, we wanted to provide a hydrating and soothing solution for the Fall/Winter season with our promise of protection against 100 illness causing germs. Dettol, which is one of Pakistan’s most trusted brands, ensures that we provide our consumers with products that cater to their seasonal needs.”

Dettol has stayed at the forefront of consumer hygiene by developing innovative ways to protect people against germs. The new product range marks another milestone in providing trusted customer service with a product that has multiple skin protection benefits.

For further information regarding range/product, please see pack.

Kahin Deep Jalay Episode 2 In Review: Interesting and well-paced

By Saira Khan

One of the most anticipated dramas of this season has to be the Imran Ashraf and Neelam Muneer starrer Kahin Deep Jalay which began last week on a positive note and with its second episode having aired just now, we like how the family saga is unfolding in front of our eyes.

Written by Qaisera Hayat, her name along with producers Abdullah Kadwani and Asad Qureshi of 7^th Sky Entertainment is enough to guarantee the audience that the story is well developed and will contain meaningful twists and turns which will keep everyone hooked to it right till the very end.

With the first episode having introduced us to Zeeshan essayed by Imran who has faced a major setback in life, the second episode further explained as to why he became penniless despite belonging to a rich background.

A beautiful tale of deceit and greed, Imran Ashraf impressed us with his stellar performance in every scene. Though the one where he shined the brightest was when he along with his mother played by Saba Hamid is brought to his uncle’s home and despite having zero money in his pocket maintains, he says he will not let this set him back in life but will work harder to regain the position he has lost.

Where we saw Zeeshan becoming a little stable, Rida played by Neelam Muneer is lost in her world of family relations and friends where she is leading a secure life but with some moments she shared with her friend’s brother played by Ali Ansar, we realize that Rida is not someone easily impressed by men.

Over-all it was an entertaining episode, we like how along with showing the love which siblings share it also focuses on the fact as to how everything can finish within a second.

Kahin Deep Jalay Episode 2 In Review: Interesting and well-paced

With Nazish Jahangir playing a cunning role, we honestly can’t wait to see the third episode of Kahin Deep Jalay which we hope will allow us to see Imran and Neelam in one frame. As so far, the duo is yet to meet and fall in love.

A good second episode, we look forward to watching the drama every Thursday night.

Wahaj Ali Stands out With His Exceptional Performance in “Ehd-e-Wafa”

Wahaj Ali Stands out With His Exceptional Performance in “Ehd-e-Wafa”

Wahaj Ali has acclaimed a lot of fame in a short span of time because of his tremendous acting skills and his ability to ace different kinds of roles. Currently starring in one of the most anticipated dramas of this year, Ehd-e-Wafa, Wahaj has been outshining with his spot-on acting in the serial.

Directed by Saife Hassan, written by Mustafa Afridi, and produced by ISPR and Momina Duraid Productions, the serial has garnered a significant fan following. The strong bond of friendship of four friends in college (Saad, Shahzain, Shariq, and Shehryaar, played by Ahad Raza Mir, Osman Khalid Butt, Wahaj Ali, and Ahmed Ali Akbar respectively) and the fun friendship dynamics play a big role in the drama getting critical acclaim and praise.

The first three episodes that have aired till now focused mainly on introducing the characters and the fun-filled reckless adventures of these four friends, who call themselves the Special S Gang (SSG). They escape the hostel and get past the restrictions just to get some fun and food outside. All the friends bring a new element to the drama- but the character that stands out the most is Shariq, who has a lot of different dimensions to his character. Translated wonderfully on-screen by Wahaj Ali, he has managed to stand out among the ensemble cast. He shares amazing on-screen chemistry with the rest of the actors, making it a treat to watch for the audience.

In all three episodes, Wahaj Ali made his presence felt amongst more senior artists. His character Shariq has a lot of shades; he is a sensible and caring boy, but at the same time he also has a comic side to his personality and Wahaj has translated Shariq’s character on screen impeccably. His solid performance in last night’s episode left a great impression, especially the scenes in which he was worried about the consequences of Saad getting caught and later when his sister was beating him because of the complaint she had received about him. While watching Wahaj getting beaten by his sister and apologizing for what he did, his expressions were so on-point that we could actually feel our heartbreaking for him. The episode ended with him hugging his sister as both of them cried, and it surely touched our hearts, watching Wahaj Ali crying and trying to make his sister understand what had happened wasn’t his fault.

The drama has just begun and there is a lot left in this journey. Looking forward to what turn the story will take from here, and what Wahaj Ali has in store for us, because his performance has surely raised the bar high in this drama.

J. Continues its Expansion with the Launch of a Bigger & Better outlet at Dolmen Mall Clifton, Karachi

[Karachi, October 5th, 2019] J. has opened a new and bigger store at Dolmen Mall, Clifton. The store launch was celebrated with a grand opening ceremony and the ribbon cutting was done by the honorable Governor of Sindh, Mr. Imran Ismail.

With the selling space of 4,200 sq. ft., the store is almost double the size of the premises it had in the area previously, multiplying its presence in the area. The new megastore stocks the men, women, and kids clothing lines as well as accessories, fragrances, and cosmetics in an ambiance of detailed décor and contemporary style.

The grand opening ceremony was attended by famous celebrities and Journalists including Fahad Mustafa, Waseem Badami and Iqrar ul Hasan.

Speaking about the store launch, the GM Marketing Yasin Yousuf said, “The new store represents one step further in our desire to create a unique space where fashion, art, and culture coexist. Our aim is to continue to make our mark as a national and global brand while portraying a positive image of Pakistan. Our efforts are not only to offer a unique shopping experience, but also to contribute towards the success of the country’s economy.”

J. is marking the launch of its new store with an exclusive discount of flat 25% off on all its products on 5th and 6th October, 2019.

J. Continues its Expansion with the Launch of a Bigger & Better outlet at Dolmen Mall Clifton, Karachi

About J. Junaid Jamshed:

J. is a leading fashion brand which was established in 2002 with a unique philosophy to revive the country’s cultural heritage. It expanded its store network to 100+ outlets nationwide. J. has further expanded globally by opening 20 outlets in the UK, Australia, Canada, New Zealand, UAE, Qatar, to name a few.

Hamza Malik’s releases teaser of Pyaar Yaar and the audience is loving it

[September 30, 2019] The Lahore-based singer and songwriter Hamza Malik is back with a new single “Pyaar Yaar”. Set out to be released on the 3rd October, “Pyaar Yaar” is another romantic tune, with the mellow music falling perfectly with Hamza Malik’s strong yet soft vocals.

Teasing his new music with a video starring Sadaf Kanwal; Pyaar Yaar looks like it is set out to be another hit for the young musician.

Hamza Malik has quite a few hit singles to his credit including ‘’O Jaana’’ which was a collaborated with Rahat fateh Ali khan. With his renditions of mostly romantic tunes with a hint of pop; he has garnered the audience’s praise in a short period of time.

Pyaar Yaar Teaser Hamza Malik

Chase Up reaches to Gujranwala with amazing discounts

We always look for that store or shop who offers great variety and amazing discounts on most of their products. Chase Up is one of those stores which we always look for. They are working since 1984, from a family-owned business to 6 stores in Karachi, 1 store in Multan and 1 store in Faisalabad. The latest addition to this legacy is the store in the Gujranwala, which is launched on this 27 September.

Chase is selling a wide variety of clothing, footwear, Groceries, housewares, ladies fabrics, and health and beauty products to name a few. Chase Up plans to open more stores in Karachi and throughout the country in order to touch more and more customers every day with its ever-expanding range of quality foods at highly affordable prices, which is another great news.

During the major occasions (i-e Eid Celebrations, Birthdays, Ramazan and New Year) in the country, Chase Up offers amazing discounts to their customers.

One of the best point about Chase Up is, they also have a policy in which you can return to replace or refund. I don’t think most of the stores do this offer to their customers.

Chase up falls into the category of Hypermarket/Quality discounting in the retail sector. As already mentioned, chase up is opened its store in the Gujranwala, the city is situated in the Punjab Province of Pakistan. This is the biggest shopping center in the city.

https://www.facebook.com/Chaseup/posts/2334458863269323

In the inaugural ceremony, the CEO of the Chase up Mr. Salman Bashir, Jawad Bashir, Mustafa Bashir, Muhammad Rehan, Rao Jameel, Azhar Baig, and Syed Saim was present. On an opening day Chase up Gujranwala offered a discount of 15% to their customers, which bring whole Gujranwala to the chase up to avail this amazing discount.

https://twitter.com/TayyabaZee/status/1177610016976715776

That was the moment when gates were opened at the Gujranwala

RPO Gujranwala inaugurated the store, praised the Chase Up building and the store’s high-quality items. This store is located at the main GT Road, Gujranwala.

More pictures from the Launch Event.

https://www.facebook.com/Chaseup/posts/2337003586348184

Hoga Saaf Pakistan Creates Awareness Of Cleanliness & Hygiene at Shehr-E-Fun Festival

[Karachi: September 28, 2019] Hoga Saaf Pakistan, a social impact movement by Reckitt Benckiser, participated in the children’s festival “Shehr-e-Fun” at the Governor House in Karachi.

This was a two-day festival and was open for all citizens of Karachi.

Hoga Saaf Pakistan, in support of the Clean Green Pakistan movement, has been at the forefront in encouraging people to adopt cleanliness for a healthy lifestyle.

According to the Center of Disease Control and Prevention (CDC), it is estimated that washing hands with soap and water could reduce diarrheal disease-associated deaths by up to 50%.

At this festival, Hoga Saaf Pakistan is educating children on the importance of hand hygiene by teaching them the 5 steps of handwashing.

Hoga Saaf Pakistan Creates Awareness Of Cleanliness & Hygiene at Shehr-E-Fun Festival

Shahrukh Ki Saaliyan Episode 08: Shahrukh’s Comical Ride is Laden with Lies

Introducing the new televised couple of the diva Ramsha Khan and versatile actor Ahsan Khan, the comedy-drama serial Shahrukh Ki Saaliyan by 7^th Sky Entertainment is turning out to be the latest audience favorite in the comedy category, that goes on air every Sunday.

With Hawaldaar Sahab discovering the reality of Shahrukh and Glucose’s story in the last episode and kicking them out of their house, this episode was another rollercoaster ride laden with humor.

Starting off with a romance filled scene between the lead couple, the episode revolved around Anushay and her sisters trying to persuade their father to allow Anushay to marry Shahrukh. The mischievous sisters make a forged will of their late mother, meant to blackmail their father and threatened him about Anushay running away with Shahrukh or her attempting suicide. The threat eventually goes wrong and results in Anushay falling off the roof and hurting herself.

This incident, however, goes in favor of the couple, where the sisters help in igniting the situation with a dose of emotions and threats. Resultantly, Hawaldaar Sahab gives in and agrees to meet Shahrukh to have a conversation with him before the official rishta scene.

But of course, the meeting had to turn out to be drastic. First, Shahrukh mistakes him over the phone for someone else and misbehaves with him. The scene was absolutely hilarious!

Next, Komal, who is Shahrukh’s admirer, thinks of Hawaldar Sahab as the latter’s father and tries to impress him in every way possible, and makes him believe that Shahrukh is in love with her. She also reveals Shahrukh’s hatred for Anushay’s father, and in the midst of that climax, the episode ends.

Now that’s another negative point for Shahrukh that he needs to overcome. Will Hawaldar Sahab accept his proposal for his daughter? Should we expect their Valima to take place on the same dates that have been mentioned on the cards? To find out, tune into Geo Entertainment every Sunday at 8 pm.

EBM Launches Repositioning Campaign For Peek Freans Sooper

[Karachi, September 21, 2019] Peek Freans Sooper, Pakistan’s Number 1 selling biscuit brand, manufactured by English Biscuits Manufacturers (Private) Ltd, unveiled three new TVCs today, thereby repositioning the brand to “Seedhi Saadi Khushi ka maza” (simple joys of life).

From the time of its launch, Peek Freans Sooper, has been a favorite across Pakistan, and no other biscuit brand has been able to reach its level of success. The new Peek Freans Sooper television commercials mark the launch of the brand’s communication strategy.

“The bond Sooper shares with the people of Pakistan is a very emotional one. Therefore, it is our mission to connect with them at the deepest level”, said Ayesha Janjua, GM Marketing EBM. “With this new re-positioning of the brand’s message towards Seedhi Saadi Khushi ka maza, we want to remind the consumers that despite today’s extremely busy and demanding life, it is these simple joys of life that make all the difference. Sooper by virtue of the comfort food it has become is also a simple everyday joy!

The 360-degree Campaign for Peek Freans Sooper has been launched nationwide and can be seen on all media platforms.

You can watch all the TVCs here:

https://www.facebook.com/150024931674453/posts/2733722189971368

https://www.facebook.com/150024931674453/posts/2733712533305667

https://www.facebook.com/150024931674453/posts/2733708156639438

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More pictures from the Launch Event.