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Hoga Saaf Pakistan’s Strong Presence at the Climate March Played a Key Role in its Success

Hoga Saaf Pakistan’s Strong Presence at the Climate March Played a Key Role in its Success

The world is under great pressure considering the global climate change that is about to sabotage the habitat of 8 billion people. To bring the consequences into consideration of those who have been ignoring this for too long, people from across 26 cities in Pakistan joined the narrative and raised their voices against the ongoing climate crisis. A hundred banners were held up in a crowd with slogans which included “Mil kay lagayen gay jaan tou hoga saaf Pakistan” and “The climate crisis won’t wait, so neither will we.” The attendees shared their stories about the result of global warming and then marched on one of the sides of the busy Abdullah Haroon Road.

Karachi, being a coastal city, has become progressively aware of the change in weather conditions. Since 2015, it has experienced the deadliest heat wave resulting in about 1,200 deaths. With the climate crisis reaching an all-time scary place, there is a need to play our part to preserve our future. Dettol and Hoga Saaf Pakistan are on a mission to set our priorities right with their initiative. Joining hands with the government’s “Clean and Green Pakistan” movement, Hoga Saaf Pakistan’s objective was to give the greatest priority to cleanliness; the most significant need for the country at the moment.

With the mass turn up at the Climate March, quite a few celebrities came out to show their support to this important cause. Holding up banners to demand a cleaner and greener Pakistan and to save our future; the stars became a part of the narrative for the betterment of our country.

Ali Rehman Khan 

Sanam Saeed

Shaniera Akram

Rachel Viccaji

For a better future, people from all over Pakistan joined hands with Hoga Saaf Pakistan in making an effort to have a clean and green Pakistan. Hoga Saaf Pakistan has flourished with the role it has managed to play in the march for the betterment of the environment and hopefully, the outcomes of these civil protests will help in shaping a bright future for our youth.

Ramsha Khan to star in a project directed by Cheekh director Badar Mehmood


[Karachi: September 02, 2019] Ramsha Khan, after giving us the blockbuster serials Kaisa Hai Naseeban (ARY Digital) & Shahrukh Ki Saaliyan (GEO Entertainment) in 2019, has signed the lead role in a serial for acclaimed director Badar Mehmood, the man behind super hit drama serials Cheekh and Balaa.


Ramsha Khan will be playing the leading lady, Hamna, whose life gets into an unexpected situation, and how everyone around her impacted because of it. The ensemble cast of the serial also includes Feroze Khan, Hania Aamir, Gohar Rasheed & Shabbir Jan in pivotal roles.


The serial has been written by ace writer Mohsin Ali, who also given us masterpieces like Aisi Hai Tanhayi and the film Chuppan Chupai, and is being produced under the banner of Big Bang Entertainment.


“Working with THE Badar Mehmood was a career wishlist for me, and I am so honoured with this opportunity at such an early stage of my career,” states Ramsha Khan.

“I consider myself extremely blessed when such industry stalwarts put their faith in my acting abilities, along with the immense love from my fans and every time I get in front of the camera, I try to make sure I don’t let them down.”


The project is scheduled to air on ARY Digital in the last quarter of 2019.

Amar Khan to play a leading role in Hum TV Mini-Series on Women Empowerment

Amar Khan to Appear in Hum TV’s ‘Choti Choti Baatein’ Addressing Societal Pressures Faced by Women

Amar Khan to Take the Lead in Mini-Series ‘Choti Choti Baatein’ that Talks about Empowering Women

[Karachi: August 31, 2019] Pakistan entertainment industry’s rising star, multitalented Amar Khan is all set to star in a mini-series by Hum TV, titled ‘Choti Choti Baatein’ are short episodic stories depicting the issues women in our society face every day and how they overcome them.

The mini-series is being directed by Angeline Malik, while Amar Khan will be playing the lead role of Zeena in the episode titled ‘Roop’ opposite Muneeb Butt. They will be joined by Mehmood Aslam, Rubina Ashraf, Lubna Aslam, Ghana Ali, and Sara Raza in supporting roles.

‘Roop’ is a story of a simplistic, studious girl named Zeena (played by Khan) who is consistently criticised at her home and workplace for her looks. It is a short love story revolving around the chemistry that fires up between her and Muneeb Butt’s character as he develops an interest in her despite her unpopular physical appearance.

“It is refreshing to play engaging and different roles which are relatable with the audience and talks about girls and their relevant problems in today’s time. Zeena’s character uplifts the thought of proving your mettle based on her intellect and not makeup & physical appearance,” stated Amar Khan.

Choti Choti Baatein will be aired this Sunday at 8 pm on Hum TV and will continue to air a weekly episode for the next 4 weeks.

Shahrukh Ki Saaliyan Episode 12 – Ramsha Khan is Bringing Out her Best as Anoushay

7th Sky Entertainment’s current rom-com drama serial ‘Shahrukh ki Saaliyan’ released its 12th episode last weekend, and it was loaded with fun, laughter, jealousy and complications in Shahrukh’s life!


Just like the other episodes, this one was a complete power pack as well. Ramsha Khan is seen in the role of Anoushay, with her amazing-as-always acting skills, throwing all kinds of contemporary and attractively cool vibes from her desi-western amalgamation dressing and super cute expressions.


The episode starts with Shahrukh (Ahsan Khan) and his friend Glucose (Raza Zaidi) ready to conquer an obstacle in Shahrukh’s way to get Anoushay. Dressed up as chauffeurs from a 5-star hotel, they are on their way to kidnap Abu Bakr, the main cause of Shahrukh’s brimming jealousy over his fiancé, Anoushey.


After Abu Bakr arrives, Shahrukh and Glucose take him as hostage without revealing their true identities and move towards a barren place on the highway, where they tie him up with ropes and threaten and scare him against mingling with any girl, especially the married ones, to which
poor Abu Bakr agrees. Shahrukh, who’s already burning with jealousy, smashes Abu bakr’s phone after seeing Anoushey calling Abu Bakr on his phone before he leaves him on the road and takes off.

In the next scene, the four sisters are seen gossiping about Nigar’s sudden engagement with Abu Bakr, and Anoushey asks everyone to stay quiet, so she could surprise Shahrukh. She fantasizes about how happy he will get when he’ll know they are one step closer to getting married.


All sad and looted Abu Bakr returns home. Seeing that the coast is clear, Shahrukh and Glucose go inside and inquire more about his kidnapping, pretending to know the kidnappers as very dangerous hooligans who go by the name of ‘Anjuman Islah-e-Marda Gang’.


Anoushey takes Abu Bakr to another room for some reason, and Shahrukh furious with unbridled jealousy and unreasonable rage, kidnaps Abu Bakr one more time and this time demands him to leave the country immediately, to which the terrified Abu Bakr agrees.

The next day, while everyone is ready for the Nikkah ceremony of Sharukh and Anoushay, and Nigar and Abu Bakr, panic arises when the grooms don’t show up. Once Shahrukh reaches the venue and discovers the truth about Abu Bakr and Nigar, he is shocked and embarrassed and tries to stop Abu Bakr from leaving. He however fails, and goes back to Anoushay, who believes their love is now under the influence of an evil eye.

What will happen if Shahrukh fails at bringing Abu Bakr back? Will Nigar be heartbroken, or will Shahrukh be able to make everything fine again? To find out about this and more, wait for the episode to be aired next Sunday, only on Geo TV.

Snapshots are taken from the screen of GEO TV.

Think Tank for Hoga Saaf Pakistan Held In Karachi

[Karachi, August 22, 2019] Hoga Saaf Pakistan (HSP), a movement by Reckitt Benckiser (RB) Pakistan, arranged a Think Tank in Karachi with several prominent and influential individuals. The HSP Think Tank was an effort to discuss and raise countermeasures to tackle the current dire state of hygiene and cleanliness in the country.

Amongst those who attended were: prominent journalists including Afia Salam, Yusra Askari and Zofeen Ebrahim; Editor of Newsline & Glam, Khursheed Hyder; lawyer and human rights activist, Jibran Nasir; the Executive Director of the School of Leadership (SOL), Maalik Khaskhely; screenwriter, Asma Nabeel; Marketing & Communications Manager at The Beaconhouse Group, Rehan Wajih along with the Assistant Marketing Manager, The City School, Sakina Tahir; corporate representatives including CEO RB Pakistan, Fahad Ashraf and Director Marketing – Health, RB Pakistan, Humayun Farooq.

The Think Tank aimed at engaging this diverse group of individuals where each of them can not only contribute in their individual capacities but also how they can collectively work to improve cleanliness and hygiene across the country; kyunke milkay lagayeinge jaan, tau Hoga Saaf Pakistan!

Google celebrates Pakistan Independence Day with a doodle

Tech giant Google, following the tradition, Wednesday marked Pakistan’s Independence Day by dedicating a doodle on its homepage.

The doodle is green in colour and shows the historic Khyber Pass of Peshawar. In the past, Google’s doodles have drawn inspiration from the Lahore Fort and the Indus Valley Civilisation.

Pakistan’s 73rd Independence Day is being celebrated today as Kashmir Solidarity Day to express full support to innocent Kashmiris reeling from renewed Indian repression.

This is not the first time that the search engine has featured a doodle for any Pakistani event. Google has also celebrated the birthdays of legendary musician Nusrat Fateh Ali Khan, philanthropist Abdul Sattar Edhi, Shehenshah-e Ghazl Mehdi Hassan and   Pakistan’s most prominent and prolific artist Syed Sadequain Ahmed Naqvi with a doodle on his birthday. 

Dettol Brings a Chance to Win School Scholarships

The Back to School campaign is offered by Dettol every year and they are continuing the tradition this year as well. The scholarship will cover the tuition fee for a period of 12 months, from the 1st of January 2020 till 31st of December 2020 for those who win. There have been 21 Dettol Scholars who have won this scholarship in the past two years along with the winner of the Dettol School Fund. Dettol offers several opportunities to increase access to quality education in the county. “We are extremely thankful to Dettol for providing our kid with an opportunity to have a better future through Dettol Scholarship ’’ says Basim Sajjad’s Mother who was one the scholarship winners from last year.

The campaign will continue taking entries until August 31, 2019. For taking part in the contest, the applicant is required to buy any qualifying, Pakistani made variant of Dettol soap and give a missed call on 0306-3Dettol (0306-3338865). The applicant will then receive a call and an SMS with further instructions to enter the four-digit batch code number and the details of the kid to participate.

Humayun Farooq, Director Marketing – Health, Reckitt Benckiser Pakistan, commented about the campaign “Going back to school is an exciting time for children and parents alike. To add further to their excitement, this year again we are giving parents a chance to win school-scholarships for their children. Through our initiatives, we want to ensure that children have a more productive school year by ensuring good health through sustained hygienic practices that Dettol promotes.

Dettol has always played an important part in giving back to the community through different campaigns & programs. The Dettol School Program is an excellent example which reaches out to two million school-going children across Pakistan educating them on the importance of cleanliness and hygiene.

‘Brite Sab Right Kardega’ is a Fresh New Take on Laundry Detergent Marketing

[Karachi: July 29th, 2019] Brite, a product of Colgate Palmolive Pakistan Limited, has just released its latest advertising campaign with the key message, ‘Brite Sab Right Kardega!’

The TV commercial, featuring the popular TV actress Ushna Shah, has been released on multiple media platforms. With the message that Brite will make it right, this ad campaign is unlike anything the brand has done before. The concept instills the belief that a Brite consumer can be confident in their detergent’s ability to ‘make it right’!

“In today’s highly competitive laundry detergent market, it is important not just to have a fantastic product, but to communicate about it in a way that is entertaining and memorable. ‘Brite Sab Right Kardega’ is an example of laundry advertising done right!” commented Rafiq Lightwala, Category Manager – Fabric Care at Colgate Palmolive.

Brite has taken a new turn with its communications and it looks very promising. The innovative concept, combined with a fresh, young face, great production quality and the right balance between product functionality and humour, gives the brand a dynamic new image.

Watch TVC here:

Saboor Aly to Play a Gut-wrenching Role in Upcoming Drama Serial ‘Naqab Zan’

Saboor Aly to Play a Gut-wrenching Role in Upcoming Drama Serial ‘Naqab Zan’

Saboor Aly, who has gained a humongous amount of popularity in a very short span of time with the kind of exceptional projects she undertakes, is soon going to appear in a new drama serial ‘Naqab Zan’.

The drama will be aired on Hum TV and showcases Saboor in the powerful role of a rape victim. She is known for the unique roles she takes up and with Naqab Zan Saboor is continuing the streak. Before she took up this role, Saboor herself met with rape victims and learnt about their real-life stories. Inspired by the trauma they experience, she decided to opt for this role to serve a purpose in building awareness against such abuse. Naqab Zan will also feature Ali Abbas, Hajra Yamin and Ali Ansari in the cast.

The drama serial is a production of the talented Momina Duraid and has been directed by Adeel Siddique. The bold storyline, revolving around sexual abuse and its impact on a victim’s life, has been penned down by Rizwan Ahmed.

Saboor Aly has repeatedly exhibited her fantastic acting skills and her dedication towards her career. She has won a lot of hearts with her work and has given us many hit serials, namely Meray Khudaya, Waada, Mubarak Ho Beti Hui Ha and Visaal. Her drama Gul-o-Gulzar is currently on air and is receiving great reviews from the masses.

  • Saboor Aly Upcoming Drama Serial Naqab Zan
  • Saboor Aly Upcoming Drama Serial Naqab Zan

Dubai-based ‘Coded Minds’ organizing its first-ever summer camp in Karachi

Dubai-based ‘Coded Minds’ organizing its first-ever summer camp in Karachi
Dubai-based ‘Coded Minds’ organizing its first-ever summer camp in Karachi


This is the first time a Dubai-based education company will be offering its top-of-the-line courses in Pakistan

Karachi- A Dubai-based global education company, Coded Minds, that offers iSTEAM (Innovation, Science, Technology, Engineering, Arts and Mathematics) subjects,  is launching its Pakistan operations by organizing its first-ever summer camp in Karachi. With a vision to bring good quality advanced technology education at the grassroots level, Coded Minds’s first Summer Camp in Karachi is being offered at an affordable cost.

“We are very excited that we will be able to serve the education sector in Pakistan,” says Omar Farooqui, founder, and president of Coded Minds. Since it launch, in 2017 the company has grown rapidly in the Middle East and Asia.

“We are now officially registered in Pakistan and we aim to provide the best education to the young generation of the country so that they can play a crucial role not just for Pakistan but also at the global level,” Farooqui said.

“There is a major misconception that technology education is expensive. It is completely the other way round.  The price point of our first ever summer camp actually reflects the same. We believe quality education has not just to be affordable but also reachable to the grass root level.”

Farooqui, who has had meetings with President of Pakistan Dr Alvi and the Federal Education Minister Shafqat Mahmood in February 2019, says that Pakistani talent can rule the world if they are provided with the right skills and education.

“It is so heartening to see that the government of Pakistan is committed to providing modern education to its students. We as an international education company are determined to play a role in this transformation,” he said.

“Coded Minds has plans to introduce global learning systems across the board in Pakistan- no matter what is your social and financial status,” Farooqui said.

coded minds


The five-day Summer Camp will continue from June 24-28 in the North Nazimabad area and is being offered for a fee of PKR 2000 per student only. 

The courses offered are Introduction to Programming, Scratch Jr., App Development. Children between the ages of 4-13 will be able to attend this course.

Each session will be 4 hours long and the course will end in 5 days.  Those who are keen to participate can write to pak@coded-minds.org

Kamzarf Star Rabab Hashim, Set To Play a Dynamic Role In Meray Mohsin

With the blockbuster Kamzarf just ending to raving reviews and ratings, leading lady Rabab Hashim, is all set to be back on our screens with a 7th Sky Entertainment’s production ‘Mere Mohsin’, going on air on Geo Entertainment.

‘Meray Mohsin’ is the third time Hashim is working with the director Ali Faizan, with whom she has previously worked on, ‘Ishqa Waay’ and ‘Piya Mann Bhae’ and the ensemble cast for the serial includes Syed Jibran, Saba Hameed, Jinaan Hussain & Mariyam Nafees.

“2019 has been a great year with Kamzarf receiving so much love from everyone and now I am so excited to be coming back on the screen playing a completely different role in Meray Mohsin,” Rabab Hashim said. “The best thing about this role is the transformation it goes through as the story progresses and how she deals with conflict in her life.” she further added.

Mere Mohsin is a 7th Sky Entertainment production, by Asad Qureshi and Abdullah Kadwani, and scheduled to go on air from June 19th, 2019 every Wednesday at 8pm on Geo Entertainment.

Kashmir – The Band Gives a Message of Hope with the Release of its New Music Video – ‘Pari’

Kashmir - The Band Gives a Message of Hope with the Release of its New Music Video – ‘Pari’

The popular rock band from Karachi, Pakistan, Kashmir, has just released its latest music video by the name of ‘Pari’.

With Bilal Ali as the lead vocalist, Vais Khan as the lead guitarist, Usman Siddiqui on the bass guitar, Shane J. Anthony on the drums, Zair Zaki as the rhythm guitarist and Ali Raza on the keyboard, the song ‘Pari’ is a sliver of hope meant for all those suffering from depression. With a positive vibe to a social phenomenon that has a negative stigma attached to it, ‘Pari’ portrays a strong message of optimism.

The music video, directed by Ashar Khalid, features a young girl in great despair, who keenly listens on to the nurturing lyrics of the song, penned down by Bilal Ali himself. It is a soft, melodious number giving out a sense of encouragement and staunch support to counter hopelessness.

Kashmir – the Band was formed in 2012 and rose to its fame when it won the Pepsi Battle of the Bands’ Season 2 in 2017. The band is well-known for its energetic stage presence and its unique music which is a fantastic combination of intense guitar tunes, hypnotic vocals, and a compelling bass. Kashmir – the Band won the Lux Style Award for the Best Emerging Talent in Music in 2017 for their song “Kaaghaz Ka Jahaaz”, while their lead singer Bilal Ali also received a nomination in the LSA for the category of Singer of the Year for ‘Khwaab’.

‘Pari’ is a part of their debut album from which their first song ‘Khwaab’ was released late last year.

YNH Films Releases another Fun Video from Wrong No. 2 – Gali Gali

YNH Films Releases another Fun Video from Wrong No. 2 – Gali Gali

The season’s most awaited film Wrong No. 2 by YNH Films and Distribution Club is finally in the theatres now and has released a new music video ‘Gali Gali’.

A film by the famous Yasir Nawaz, Wrong No.2 hit the big screens nationwide this Eid-ul-Fitr. The song ‘Gali Gali’ is a peppy dance number featuring the Pakistani actress and model Yashma Gill along with the other cast members of the movie. Sung by Shahid Mallya and Isheeta Chakrvarty, the music director of the song is Simaab Sen, while the lyrics have been written by Sameer Rahat. The music video has got an energetic vibe to it and is visually very appealing.

Wrong No. 2 has been produced by Hassan Zia and Sheikh Amjad Rasheed, two of the industry’s most talented producers, whereas the screenplay has been written by Yasir Nawaz. A story by Danish Nawaz while the dialogues of the movie are by the creative genius, Ahmed Hassan. It is a romantic comedy featuring a power-packed cast with the gorgeous Neelum Muneer, Sami Khan and the legendary Javed Sheikh in the lead roles.

https://www.facebook.com/YNHFILMS/videos/357385401611436/

A story of a hilariously complicated love triangle that a rich father’s daughter, Zoya finds herself in, Wrong No. 2 features an epic family drama, some misfortunes, and a whole lot of laughter. Other cast members of the film include Danish and Yasir Nawaz, Ahmed Hassan, Ashraf Khan, Shafqat Cheema, Sana Fakhar, while Irfan Khosat has a guest appearance in the movie.

YNH Films, along with Distribution Club, has partnered up with EROS International for the worldwide distribution of the film, which has already been running successfully in the cinemas all over Pakistan.

7th Sky Entertainment Announces Yet another Exciting Project “Shahrukh ki Saaliyan”

7th Sky Entertainment Announces Yet another Exciting Project “Shahrukh ki Saaliyan”

The renowned production house, 7th Sky Entertainment, led by the accomplished duo of the Pakistan Media Industry, Abdullah Kadwani and Asad Qureshi, is yet again coming up with another exciting project, Shahrukh ki Saaliyan to entertain their audience.

Written by the legendary writer, Dr. Muhammad Younis Butt and directed by the ace director Mazhar Moin, Shahrukh ki Saaliyan stars the heartthrob of Pakistan, Ahsan Khan, and Kaisa Hai Naseeban famed, Ramsha Khan in lead roles. The genre of the drama is going to be a rom-com and the brilliant producers Abdullah Kadwani and Asad Qureshi, promise it to be a fun-filled journey for the viewers.

Currently reaping rave reviews for “Romeo Weds Heer”, “Dil Kiya Karey”, “Dolly Darling” and “Mera Rab Waris”, the multi-talented production team aims to awe its viewers once again with this signature project that is commencing from 8th June, 2019 on Geo Entertainment.

‘Under the Dryer’ Salon Celebrates a ‘Spa Day’ with Special Offers

'Under the Dryer' Salon Celebrates a ‘Spa Day’ with Special Offers

‘Under the Dryer’ Spa and Salon celebrated a Spa Day this weekend with some special discounted offers, to join in the pre-Eid festivities currently going on in Karachi.

On Sunday, June 2nd, the salon held a special celebration at the venue with the offer of a few discounted packages. Spa Day has been quite effective and perfectly timed, with the current Eid preparations in Karachi, where salon services are at the highest demand.

‘Under the Dryer’ is a state-of-the-art spa and salon that offers a wide range of skin and beauty related services for their customers, including hair treatments and bridal and party makeups as well.

Other than these, the salon also has available some of the more high-tech procedures that are now quite in demand within Pakistan. These include the Lypo cavitation, which is a non-surgical treatment done to cut down stubborn fat cells, Hydro dermabrasion, a facial to remove dead skin cells using water and oxygen, and the Hydra facial, which is an advanced skin treatment that uses serums that target specific skin issues.

‘Under the Dryer’ salon and spa has successfully brought more contemporary and advanced treatments to Pakistan. With such discounted offers and events, the salon clearly communicates a drive to reach higher levels of success within the market

Bushra Wahid with Sunita Marshal

'Under the Dryer' Salon Celebrates a ‘Spa Day’ with Special Offers

SINA Welfare Trust Conducts Heat wave activities at 14 locations in Karachi

The Pakistan Met department issued a heat wave warning last week, predicting that temperatures in the city may soar to as high as 42 degrees in the coming days, and advised all stakeholders to take preventive measures. During the day when the temperatures are at its peak, use of wet towels will ensure that body temperature do not rise, and are able to bear their fast easily. Water bottles are also being distributed before Iftar time at different high volume traffic points.

SINA, is a leading provider of quality primary health care to the poorest of communities in Karachi since 1998. Having treated 850,000 patients last year in the urban slums of Karachi recently conducted heat wave activities for the poorest of the poor. SINA has set up 14 location points outside its clinics and at local high traffic areas, where wet towels were distributed during the day, and water bottles given out before iftar time. The heat prevention camps set up across its network of 27 clinics located throughout every district of Karachi, acts as a first response initiative to provide relief to deserving citizens to those with symptoms of heatstroke. SINA Health, Education & Welfare Trust – which has its primary healthcare clinics at 27 locations in Karachi, has undertaken these steps not just to provide care inside their clinics, but to those on the streets as well.

Commenting on this activity, Dr. Asif Imam, Chairman, and Founder of SINA Trust said: “People should try and remain indoors as much as possible and to remain hydrated if they venture outdoors. I also advise the use of caps, sunglasses and wet towels to limit the effect of extreme temperatures. To cope up with dehydration, people should take oral rehydration salts (ORS) and extra care of their children and the elderly.” He also thanked MET, PDMA, and NDMA for raising awareness and appreciated Rangers and other NGOs for establishing relief camps that are providing water, ORS, ice boxes and towels across the city and pursuing the awareness and prevention campaign. He especially thanked K-Electric for donating 20,000 water bottles, 1100 towels, 23 iceboxes and 3000 ORS for the said activity.

Speaking on the role of SINA in underprivileged areas of Karachi, Mr. Rafiq Rangoonwala, a trustee at SINA Trust said, “The communities where we are present have around 80-90% Zakat eligible population, which means they are the poorest of the poor. Every patient entering a SINA clinic receives a qualified doctor’s consultation, screening, free medicines ranging from Panadol to Insulin, Lab tests ranging from CBC to PCR (Hep C), Ultrasound and referral services to tertiary care hospitals.

Awareness has been noticeably better this summer as a result of increased awareness and a heightened sense of responsibility. The Sindh Health Department has also prepared a “Heat Wave Emergency Contingency Plan – 2019”. The city administration has also set up 185 cold water points in the city. 24 ambulances will be on standby at different locations and 18 mobile teams will to provide immediate treatment and relief to people

Telenor Youth Forum Concludes In Bangkok with AgriMatch Emerging as Winners

The Telenor Youth Forum’s 2018-2019 program concluded today at the dtac headquarters in Bangkok, Thailand, where a delegation of 16 young leaders from 8 nations, including Pakistan, pitched their four services to Telenor Group and dtac leadership and experts from Plan International, UNICEF and the Nobel Peace Centre. Out of the four teams, AgriMatch was declared the winning team and received USD 15,000 in funding to implement their proposed service, with an aim to reduce inequalities in accordance with the UN Sustainable Development Goal #10.

Following six months of intense development work and remote collaboration spread across four nations, AgriMatch has won Telenor Youth Forum for their mobile service to equalise the agricultural supply chain and empower farmers currently in a vicious cycle of debt and poverty. The team’s challenge was to design a digital solution to optimize or increase sustainability of food production, ultimately contributing towards reduced inequalities in global health.

Farmers and middlemen will soon be able find, contact and rate each other through the AgriMatch mobile platform, if the winning Telenor Youth Forum team has their way. AgriMatch aims to pilot their service in Myanmar where more than 70 percent of the population relies on agriculture as their primary source of income, according to a 2019 Food and Agriculture Organization (FAO) report.

Pakistan’s TYF representatives included two very talented girls, Asma Akbar Ladak from Karachi and Maieda Janjua from Islamabad. Asma’s team Paanigar pitched a solution to solve the water crisis in Pakistan through enhanced access to clean drinking water by providing a one stop solution for all water related problems. Maieda’s group Team Walrus, designed a mental health ed-tech platform to raise awareness, create understanding and build resilience in teenagers.

Telenor Youth Forum Concludes In Bangkok with AgriMatch Emerging as Winners
Telenor Youth Forum Concludes In Bangkok with AgriMatch Emerging as Winners

“I congratulate AgriMatch on winning and bringing an innovative solution to reduce inequalities in global health. At Telenor, we are always on the lookout for better and more creative ways to empower the society and bridge gaps in equality. Using our core competencies that include information and communications technology, we promote development of creative solutions that truly impact lives across the globe. I am sure it has been an amazing journey for all young delegates and it delights me that we share the passion of shaping a better future for our younger generations,” said Irfan Wahab Khan, Head of Emerging Asia Cluster and CEO Telenor Pakistan.

The Telenor Youth Forum kicked off during the Nobel Peace Prize week in Oslo in December 2018, where the 16 delegates were split into four teams, each with a health-related challenge to solve. From that point onwards, the delegates worked to develop their ideas, conduct user research, and prototype their services, leading them to the Bangkok finale. The teams also showcased their services in a digital exhibition which was attended by Telenor Group management and representatives from the Nobel Peace Center.

The Telenor Youth Forum is a global platform built upon the idea of bright minds working together to reduce inequalities. In collaboration with the Nobel Peace Center, the forum brings together young leaders from around the world to develop digital solutions that empower

societies. Out of more than 5,000 applicants, 16 accomplished delegates aged 20-28 were selected to represent their countries in the 2018-2019 program

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Junaid Khan and Hira Mani Reunite in Upcoming Project

Multi-talented actor and singer, Junaid Khan, who has been ruling our television screens giving us back to back blockbuster projects including Kamzarf, Silsilay and Ishq Tamasha to name a few, has just signed a project with Hira Mani – his hit costar from the 2017 blockbuster serial Sun Yaara.

Titled “Makafaat”, the serial will see Junaid in a lead role alongside Hira Mani, and is being produced under the banner of Mastermind Productions. Directed by Ahmed Kamran, the serial boasts a stellar cast, including Atiqa Odho, Ali Ansari, and Marium Nafees along with Junaid Khan.

Junaid Khan and Hira Mani Reunite in Upcoming Project

“I am extremely excited about this project, because not only does the character I am playing has various dimensions, but I am also going to be back on screen with Hira (Mani) who is not only great fun to work with, but someone my fans enjoy seeing me on screen with,” Junaid Khan remarked when talking about his new project.

Shoot for Makafaat will begin after Eid ul Azha in Karachi, but there is a major part of the serial that will be shot in Europe as well

Easypaisa Joins Hands with Haidri Beverages Pvt. Ltd & Northern Bottling Co. Pvt. Ltd for Retailer Commissions Disbursement Solution

Easypaisa Joins Hands with Haidri Beverages

Easypaisa, the first and largest mobile financial service provider in the country has entered into an agreement with Haidri Beverages Pvt. Ltd. and Northern Bottling Co. Pvt. Ltd. for disbursement of retailer commissions through Easypaisa’s cashless distribution solutions. Haidri Beverages and Northern Bottling are the largest franchisees of Pepsi Cola International, covering the entire AJK region, KPK, Gilgit-Baltistan, Federal Capital and Northern Punjab.

The Easypaisa Retailer Commissions Disbursement Solution offers a convenient solution which is not only time efficient but also minimizes risks associated with cash handling. The solution will assist retailers operating in remote locations and also those who may not possess a conventional bank account. Retailers will now have the convenience of withdrawing their commissions from over 130,000 Easypaisa locations which will be instantly disbursed to their accounts. Furthermore, the solution allows them to withdraw commissions in any denomination and also transfer funds.

Sharing his thoughts on the development, Aslam Hayat, Acting CEO, Telenor Microfinance Bank said, “We are glad to extend Easypaisa’s Retailer Commissions Disbursement Solution to support Haidri Beverages and Northern Bottlers. Easypaisa, with the help of its extensive network of agents across the country, will be instrumental in facilitating smooth and convenient commission disbursement. The agreement comes in connection with Easypaisa’s commitment to facilitate everyday transactions as part of its long term goal of digitizing cash payments and

we will continue to build such partnerships in order to support interoperability and enhance financial inclusion in Pakistan.”

Speaking at the occasion, Mr. Qasim Jaffery – Group CFO, Haidri Beverages Pvt. Ltd and Northern Bottling Co. Pvt. Ltd, said, “It gives us immense pleasure to have partnered with Easypaisa for our commission disbursement, thus giving our retailers the ease and flexibility to access their commissions in a reliable and secure manner. Retailers are at the core of our business and as leading bottlers in Pakistan, we believe in connecting with our retailers by giving them greater accessibility to services by partnering with innovative financing solutions like Easypaisa.”

Since its launch in 2009, Pakistan’s pioneer branchless banking service Easypaisa has been instrumental in transforming the banking and finance outlook of the country through ground-breaking products and services. It has played a pivotal role in bringing the unbanked population into the fold of banking services through its initiatives aimed at strengthening financial inclusion in Pakistan.

“iBleedGreen” a national movement to empower all athletes, across all sports

Continuing his mission to support Pakistan’s neglected sport, Shoaib Malik – the former captain of Pakistan Cricket team – has launched “iBleedGreen” a national movement to empower all athletes, across all sports.

And to kick-off the campaign, Malik has announced to initiate funding to support Pakistan’s champion wrestler Inam Butt to ensure his participation in next year’s Olympics and this year’s World Beach Games.


“#iBleedGreen is a national movement to empower the Pakistani athletes across all sports, with a key focus on non-mainstream sport(s) in which we are heartbeats away from winning a World Title. Its core mission is to be a catalyst to help national athletes to live up to their full potential as public assets for Pakistan and Pakistani society – making a significant contribution to the development of youth, the well-being of individuals, and quality of life in our communities,” Malik said in a statement introducing #IBleedGreen.


“Our plan to launch #iBleedGreen was originally for July 2019, but due to the inspiring story of Inam Butt, we decided to launch a beta version to support his journey to the Olympics 2020 being held in Tokyo. Details here, please spread the word and support him as much as possible – the time is short. Imagine the inspiration an Olympic Gold medal can bring to our youth, who are 65% of the Pakistani population,” he added.


It is worth mentioning that #iBleedGreen is a portal to raise to fund through various methods which include crowdfunding as starters. 100% of the funds raised will go towards the athlete’s development plan to represent Pakistan for another chance at a World Title.


As the first step, the first target for the campaign is to generate 5 million PKR for Inam Butt. Details of expenditures are mentioned on this page https://ibleedgreen.org/InamButt/


Malik has offered his Cricket World Cup shirt, along with other items signed by Hasan Ali and Sana Mir for those who participate in this campaign.


“As Pakistanis, it is our duty to support all those who make us proud by giving their blood and sweat in various sports fields,” Malik said.